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The Developer

By: Fast Company StaffFri May 1, 2009 at 2:00 PM

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Tina Unterlaender, 30

Acting Management Supervisor, AKQA Mobile

AKQA Mobile has built notable branded apps for Target and Gap.

Tina Unterlaender

 

"If brands want to talk to their consumers, they have to be where their consumers are -- and that's mobile. The iPhone has helped inspire creative directors like never before. It allows us to push the limits of what we can do. It's shaken up the industry."

HER SMARTPHONE
iPhone 3G

CAN'T-LIVE-WITHOUT APP
Google Maps

LAST DOWNLOADED APP
Citibank

WHERE SHE USES THEM
"Anytime I am waiting for somebody (in restaurants) or something (meetings to begin)."

Topics:

Innovation, Technology, Leadership, Target, Gap, AKQA, iphone, mobile, Tina Unterlaender, app store, Tina Unterlaender, Google Maps, Apple iPhone, Apple iPhone 3G, Smartphones

From Issue 135 | May 2009

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Recent Comments | 14 Total

July 14, 2009 at 10:43am by Jason Seoul

Watch out for the quote I Tweeted earlier today from Dan — “SMS is the Google of mobile” — used in the context of discussing how successful Google has been as a marketing medium online. It’s a good discussion — particularly if you’re interested in the ‘big business’ viewpoint of mobile marketing as AKQA are right there in the forefront.

Jason Seoul

October 27, 2009 at 1:14am by Liontin Myer

The good apps always bring the creativity to the surface. No wonder it's shaken up the industry. Congrats for AKQA Mobile.

Liontin Myer
Kayu Jati | Wheatgrass Grow | Kefir Grains