1. Levi's Big Flip
When Levi's first assumed an alter ego ("Unbuttoned Films") and uploaded a YouTube video titled "Guys backflip into jeans," it wasn't expecting sky-high exposure. But since its May 2008 debut, the two-minute must-share video -- and its subsequent press coverage -- has helped the denim giant reach an estimated 100 million people.
2. Hershey's Sweet Parties
Hershey's partnered with word-of-mouth marketing firm House Party to let 10,000 people dole out Hershey's new premium Bliss chocolates at sponsored house parties. The soirees lured nearly 150,000 guests, and House Party estimates that they have shared their bliss -- and their Bliss -- 10 million times.
3. HBO's Winning Cocktail
To promote last fall's edgy vampire series True Blood, HBO created fake "Tru:Blood" beverage ads, vampire tolerance PSAs on YouTube, and a seemingly functional vampire-human dating site called LoveBitten.net. The stunts helped True Blood's Sunday night viewership grow 66% over the course of its first season -- faster than The Sopranos did.
Related Stories: | Topics:Innovation, viral marketing, HBO, true blood, hershey's, bliss chocolate, Levi's, youtube, advertising, Culture and Lifestyle, Chocolate, Foods, Food and Cooking, YouTube LLC |
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Recent Comments | 12 Total
April 25, 2009 at 5:29pm by Ruby Coffel
What If I told you I had an Ideal that could restore the faith in people and help with the economy that would one day change the world would you help, if you would like to know more please email me at websitefortheworld@gmail.com
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Lets make a change
July 19, 2009 at 10:20am by Jason Seoul
Viral marketing campaigns is the way of the future. The concept of viral marketing is to have a very interesting advertisement in the form of videos and uploading the video to various video networks.
In any case, even when you have a typical video advertisement, you have a short time to capture the eyeballs and get the message across. In that comparison, spending slightly more to create an exciting a storyline. Kudos to those visionaries who are tapping onto this platform.
Jason Seoul
October 27, 2009 at 4:18am by Liontin Myer
Wikipedia said that The buzzwords viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet.Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages. The basic form of viral marketing is not infinitely sustainable.
Liontin Myer
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November 5, 2009 at 12:27pm by Eric Sandler
Viral marketing is the thing of the future.
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