RSS

Shelfari Brings Social Networking to Book Reading

By: Kate RockwoodMay 1, 2009

Enlarge135-fast-talk-the-virtual-book-clubber2

Photograph by Annie Marie Musselman



Related Content


Josh Hug

CEO and Cofounder, Shelfari
Amazon
Seattle, Washington

Josh Hug, 30, cofounded Shelfari, a social-networking site devoted to generating conversations and recommendations around books. Amazon acquired the bibliophilic company in the summer of 2008.

"Our mission is to improve the reading experience. Short of sitting next to a reader with a warm cup of coffee and turning the page for him, the most powerful way to do that is to add a social component. What are other readers of this book thinking? If you liked this book, what are some other favorites of people who did too? With almost 300,000 new titles being published each year in the United States, people need guidance. Even as innovations like the Kindle change how people read, reading tends to be solitary. But we can add things around it that are powerful."

Topics:

Technology, Work/Life, Magazine, Shelfari, Amazon, Kindle, e-book, social networking, Josh Hug, Shelfari Inc., Amazon.com Inc., Seattle, Book Reviews, Books and Literature

From Issue 135 | May 2009

Sign in or register to comment.
or

Recent Comments | 2 Total

April 17, 2009 at 12:14pm by Ilya Bodner

It is amazing to see how many small business owners turn ideas into a multi million dollar industry. This is inspirational to the rest of us to continue building our business credit and image.

Sincerely,

Ilya Bodner
Small Business Owner
Initial Underwriting Group