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Table of Contents | May 2009

Table of Contents | May 2009

Features

Hollywood's Rogue Humanoid
How McG (yes, that's his name -- he directed the new Terminator movie) evolved from bubblegum auteur into a tinseltown killing machine. By Mark Borden
McG's $2 Billion Machine
After getting his start making music videos, McG has built an increasingly diversified -- and bountiful -- revenue engine. By Fast Company Staff
The Doctor of the Future
Cost, access, quality -- the prognosis for American health care may look grim, but innovation is the cure. The medicine of tomorrow is being born today. By Chuck Salter
$19 Billion for What?
The push for electronic medical records has stirred controversy -- but their potential is immeasurable. By Ellen McGirt
App Mania
Apple ignited the frenzy that has the tech world all shook up with mobile-app fever. How startups, big brands, and the iPhone's rivals are vying to cash in on the booming market. By Farhad Manjoo
The Storekeeper
By Fast Company Staff
The Developer
By Fast Company Staff
The Superfan
By Fast Company Staff
The Brand Man
By Fast Company Staff
The Ad Guy
By Fast Company Staff
The Entrepreneur
By Fast Company Staff
Top Apps
Filtering 25,000-plus apps into one list? Impossible. Instead, hot apps to suit your style and phone. By Fast Company Staff
Ground Control
The first salvo against interminable flight delays is Honeywell's new GPS-basedlanding technology. It could also save billions for the airlines. By Greg Lindsay
Stick the Landing
Inside the GPS-based landing system that's finally replacing the radar-based one that's been in use since the 1930s. By Fast Company Staff
What Meth Made This Billionaire Do
Brash and obsessive, tech tycoon Tom Siebel believes that keeping teens off crystal meth is largely a matter of educating and scaring them. Could he be right? By James Verini
Horror Flicks
The Meth Project's graphic, harrowing TV ads -- directed by big-time auteurs -- have blanketed Montana's airwaves since 2005. By Fast Company Staff
Fast Cities 2009
In a year like this, we need a city upon a hill. Seattle, Fast Company's City of the Year, not only sprawls across seven hills but also boasts the ingredients that we believe will bring our communities -- and country -- back to prosperity: smarts, foresight, social consciousness, creative ferment. This year, singular bright ideas have earned 12 other cities -- Chicago, Cleveland, Denver, Houston, Malmö, New Orleans, New York, Philadelphia, San Francisco, Taipei, Tucson, and Vancouver -- places on our honor roll. Their exemplary initiatives are improving neighborhoods, transforming lives, and helping build better, faster cities for the future. By Fast Company Staff
Seattle Grace
The capital of the Pacific Northwest is blessed with divine geography, frontier spirit, and an abundance of both artists and geeks. Plus, it's not even that rainy. By Garth Stein
Our Town
Where are the cool and the creative? Nine Seattleites on the places that inspire them in their hometown By Fast Company Staff
Fast Cities: Cleveland
Reimagining a More Sustainable Cleveland Initiative By Abha Bhattarai
Fast Cities: San Francisco
Bank on San Francisco By Zachary Wilson
Fast Cities: Tucson
Healthy City Initiative By Ellen McGirt
Fast Cities: Taipei, Taiwan
Zero Landfill, Total Recycling By Abha Bhattarai
Fast Cities: New Orleans
The Broadmoor Improvement Association By Anya Kamenetz
Fast Cities: Malmö, Sweden
Sustainable, Eco-friendly Enclaves By Abha Bhattarai
Fast Cities: Denver
Five by Five By Zachary Wilson
Fast Cities: Chicago
I-Go + CTA Smart Card By Zachary Wilson
Fast Cities: Houston
Discovery Green By Zachary Wilson
Fast Cities: Vancouver, British Columbia
Green Games By Abha Bhattarai
Fast Cities: Philadelphia
The Mortgage Foreclosure Protection Program By Abha Bhattarai
Fast Cities: New York
The NYPD Counterterrorism Unit By Ellen McGirt

FastTalk: The Good Book

The Kindle is not the only way technology is changing -- and saving? -- book publishing.
Fast Talk: The Virtual Book Clubber
By Kate Rockwood
Fast Talk: The Experimenter
By Kate Rockwood
Fast Talk: The New Storytellers
By Kate Rockwood
Fast Talk: The Format Buster
By Kate Rockwood
Fast Talk: The Do-It-Yourselfer
By Kate Rockwood

Now

Now: May 2009
By Fast Company Staff
Numerology: The Business of Barbecue
Where's the beef? During National Barbecue Month, it's usually sizzling over charcoal with pork, poultry, and (sometimes) veggies. As Memorial Day, the unofficial beginning of the summer grill season, looms, the industry remains red hot. Here's a tasting platter of stats. By Dan Macsai
Infographic: The Business of Barbecue Popup-Icon
Create: The "Design for a Living World" Exhibition
In this show, which begins May 14, the Nature Conservancy and the Cooper-Hewitt, National Design Museum in New York highlight the connection between a product's source and its consumers. "We want people to think about where the things in their lives came from," says Abbott Miller, a partner at the design firm Pentagram, who created the show with Cooper-Hewitt curator Ellen Lupton. Ten designers created functional objects with native materials from places with fragile ecosystems. We asked three to tell us about their work. By Linda Tischler
Gather: Berkshire Hathaway Annual Meeting
2008? Worst. Year. Ever. At least for Berkshire, the $113 billion holding company. That won't stop some 30,000 shareholders from trekking to Nebraska for its annual meeting. In fact, we expect they'll be more eager than ever to hear what wisdom CEO Warren Buffett, the Oracle of Omaha, has to offer in his annual address on May 2. It's usually a starry crowd; these famous faces have played pilgrim in recent years. By Kate Rockwood

Next

The Green Lantern
Professor Andrew Hargadon believes energy efficiency can be sexy -- and he's winning fans at Chevron, Samsung, and Wal-Mart, and in Silicon Valley. By Anya Kamenetz
Infographic: Energy Stars
Raid!
With antibiotic resistance on the rise, three biotechs are developing new ways to wage war on superbugs. By Elizabeth Svoboda
Smells Like a Billion Bucks
With the new Ever Clear antiperspirant, Alex Keith has sniffed out an opportunity to turn Old Spice into Procter & Gamble's next 10-figure brand. By Evan West
Infographic: Outrunning the Axe

Columns

Made to Stick: Getting Your Ideas to Fly
Three secrets to making a message go viral By Dan Heath & Chip Heath
Spread the Word
Successful viral campaigns. By Fast Company Staff
Scobleizer: Brand New Day
Reputations are created and destroyed online in the speed of 140 characters. Seven tools to earn you a thumbs-up. By Robert Scoble
Not So Fast: Hobo 3.0
Don't miss the premier tech-biz-media convention for the new, new, new economy! By RooftopComedy

More Great Stuff

From the Editor: What We Can't Live Without
By Robert Safian
Feedback
By Fast Company Staff
Update
By Anya Kamenetz