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Table of Contents | April 2009

Table of Contents | April 2009

Features

Boy Wonder
The untold story of how Chris Hughes, today only 25 years old, helped create two of the most successful startups in modern history, Facebook and the Barack Obama campaign. By Ellen McGirt
The Community That Hughes Built
Volunteers flooded My.BarackObama.com -- MyBO, to insiders -- from the day it launched, nearly crashing the site. Under Hughes, it became a virtual system for helping real people do what they wanted to do in real life: elect Barack Obama president. By Fast Company Staff
Lessons From The Trenches
Activating a customer base with digital tools isn't as easy as it looks. As Chris Hughes showed with both Facebook and Obama, detailed execution is at least as important as strategy. Some examples: By Fast Company Staff
Finely Tuned
The most successful hybrid of old and new media comes from the last place you'd expect. How NPR's digital smarts, nonprofit structure, and good old-fashioned shoe leather just might save the news. By Anya Kamenetz
Infographic: Finely Tuned
25 Ways to Jump-Start the Auto Business
Life-saving ideas from genomics whiz J. Craig Venter, Pimp My Ride star Xzibit, the GEICO gecko guy, the founder of Zipcar, Cisco's smart-garage guru, and more. By Fast Company Staff
Special Report: Rwanda Rising
Fifteen years after the genocide, the small African country has embraced a new model of economic development. Its strategy: Build a global network of powerful friends to lure private investment -- and market the brand of Rwanda. By Jeff Chu
Om My
Lululemon has created a cult following for its yoga gear. Its secret? The Secret, as well as other controversial self-help classics. By Danielle Sacks
Big Stretch
Lululemon isn't the only niche retailer trying to break out. By Kyle Berlin

FastTalk: Talent Hives


Where the next generation of innovators in entertainment, advertising, tech, and sustainability are being nurtured in creative programs.
Entertainment Academy
By Kate Bonamici Flaim
Real Digital
By Kate Bonamici Flaim
Startup School
By Kate Bonamici Flaim
Degrees of Green
By Kate Bonamici Flaim

Now

Now April 2009
By Fast Company Staff
Numerology: The Golf Economy
Millions of men and women rise in the early morning to don plaid and shout "Fore!" On April 9, millions more will park themselves in front of their TVs as the 73rd Masters Tournament begins in Augusta, Georgia. Here, a look at the business behind this centuries-old sport. By Kate Rockwood
Celebrate: Dilbert's 20th Birthday
On April 16, 1989, Dilbert made his newspaper debut. Ever since, Scott Adams's character has patiently endured countless instances of workplace idiocy and given hope -- or at least a laugh -- to cubicle occupants everywhere. Adams has now collected his favorite strips in a massive volume called 20 Years of Dilbert. (All the rest can be found on the accompanying DVD.) He told Fast Company about the comic's inspiration, the Dilbert economy, and the movie that, he hopes, will soon be made. And then he drew a strip just for us. By Jeff Chu

Next

What Should I Do With My Life Now?
That could be an existential wail, self-indulgent musing -- or the beginning of real transformation. By Po Bronson
Goal Keepers
We test-drive UpMo, a new Web tool that promises step-by-step career directions. By David Lidsky
If They Build It...
We will spend? A look at the Yankees' and Mets' pricey new homes -- and the stadium of tomorrow. By Zachary Wilson
The Stadium of the Future
What will the sporting venue of tomorrow look like? We asked the folks at HOK Sport to draw us a picture. By Fast Company Staff
Trade Secrets
Tony Gilroy, whose new film, Duplicity, stars Julia Roberts and Clive Owen, discusses why he makes movies about business's dark side and how spying can trump innovation. By Chuck Salter
Idea Factory
This excerpt from Gilroy's Duplicity script sets the scene for a big speech by one of the movie's rival CEOs about why innovation is no longer good enough. By Fast Company Staff
Shine a Light
How many teams does it take to change a company? Sylvania's betting on one. Its New Ventures Group creates cool LED-based products for a bulbless future. By Michael Fitzgerald
The Futurist: Machine Thinking
That Chicken You're Tasting? Not Chicken.
New and improved synthetic flavors mimic the real thing. By Tim McKeough
Self-Healing Paint
Microscopic agents help coatings clot like blood on a cut. By Tim McKeough
Infographic: Self-Healing Paint

Columns

Made to Stick: Sell Handcuffs
Why customers will pay you to restrain them. By Dan Heath & Chip Heath
Bundle Up
Successful experiments in linking wants and shoulds. By Dan Macsai
Green Business: Large Fry
An insider's bold plan to supersize the eco-cred of McDonald's. Can it become the Wal-Mart of fast food? By Melanie Warner
Scobleizer: Net Worth
Been craving a netbook? What you need to know By Robert Scoble
Not So Fast: The 2009 Green Gadget Buyer's Guide
Gee-whiz products! Breakthrough ideas! The next wave of must-have enviro-gear will blow your solar panels off. By RooftopComedy

More Great Stuff

Editor's Letter: Two Wicked Startups, One Common Thread
By Robert Safian
Feedback
By Fast Company Staff
Update
By Kate Rockwood

Online Exclusives

FastCompany.com Exclusives
From print to Web: the latest features, blogs, and multimedia highlighted in our current issue. By Fast Company Staff