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Now March 2009

By: Fast Company StaffTue Feb 3, 2009 at 2:46 PM
now-march

Illustration by Gretel


Enlargenow-march

Courtesy Mattel



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Week 2

Tue, March 03
Lip-Synch
Britney Spears's Circus Tour Begins
New Orleans

We'd like to think that Britney Spears was shockingly self-aware when she named her latest album Circus. Her recent antics clearly haven't alienated her fans -- the album went gold in just a week -- and now Spears is taking her show on the road. The Circus Starring Britney Spears is her first tour in five years. She's really getting into the three-ring thing: Think contortionists, lions, and choreography by Wade Robson. On second thought, maybe someone's messing with Brit. (Again!) When presale tickets went on sale in December for her Oakland show, someone clever chose the password: funambulist. That's right. Tightrope walker. -- Sara D. Anderson

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Wed, March 04
Zoom In
NanoMed
Berlin

Within the next couple of years, "we'll start seeing the benefits of nanotechnology in health care," Dr. Paras N. Prasad says. The University of Buffalo prof will present his big, small vision in the keynote at the sixth annual International Conference on Biomedical Applications of Nanotechnology, discussing next-generation medical imaging, cancer therapies delivered via nanoparticles, and gene therapy. But in-vitro diagnosis, a noninvasive method to detect disease early -- doctors aren't looking for tumors, for example, but for changes in individual cells -- holds the most near-term promise. Prasad is already working with the Centers for Disease Control and seeking partners to invest. "We're a small community," he says. "We need to work together." -- David Lidsky

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Thu, March 05
Drive
79th Geneva International Motor Show
Geneva

With worldwide auto sales stuck in reverse, the organizers of the 79th International Motor Show are wondering whether the next big thing might in fact come from a small company. This year, they'll devote an entire exhibition hall to electric and alternative power. The "Green Pavilion" isn't just for major automakers -- it also promises "an equal opportunity" for "startup specialists" to showcase their earth-loving technologies. In rosier times, we might hail that as a daring and surprisingly broad-minded move. These days, you can just file it under "whatever works." -- Brendan J. Collins

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Thu, March 05
Sashay
Paris Fashion Week
Paris

The French capital's prêt-à-porter week may be a magnet for snooty designers and buyers with wallets the size of Vuitton trunks. But cities with less history as hubs of couture have tried lately to grab some glamour by staging their own fashion weeks. In March alone, there will be dozens, including Dubai; Mumbai; Delhi; Kiev; Toronto; Miami; Montreal; Melbourne; Aspen, Colorado; Charleston, South Carolina; Palm Desert, California; and Dunedin (that's the second-largest city on the South Island of New Zealand). Fashionistas bound to the traditional NYC-Paris-Milan catwalk circuit may sneer, but the shows highlight local talent, raise designers' regional profiles, and "boost the local economy," says Valerie Steele, director of the Fashion Institute of Technology museum in New York. "They also add to a city's cultural identity, because fashion is seen as art -- as well as a business." -- Theunis Bates

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Sun, March 08
Equalize
International Women's Day

In 1908, some 15,000 women Marched through the streets of New York for shorter work hours, better wages, and voting rights. One hundred and one years later, this global celebration of female achievements now runs more toward panel discussions, art shows, and potluck dinners in 55 countries. The banality suggests some progress at least, though we're not sure about the potluck dinners. Pass the salt? -- Kate Rockwood

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From Issue 133 | March 2009

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