TiVo Brings Web Video to TV

By: Bill BarolThu Jan 15, 2009 at 10:45 AM

Photograph by Peter Funch

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Tara Maitra
Vice President, General Manager of Content Services

TiVo
> New York, New York

Tara Maitra, 37, helps bring content from Amazon, Netflix, YouTube, and more than 50 other sources to TiVo subscribers.

"TiVo is bringing video that you can't find on TV to the TV. Watching television is a community experience. It's just more comfortable and more social in the living room than it is clustered around a computer. A lot of digital-download services, such as Amazon's, weren't catching on because you could only watch them on a PC. A two-hour movie on the computer? It's painful. To be honest, when we first started talking to YouTube, we questioned whether people would want to watch on TV or if they preferred to watch in the office and email it to friends. We didn't know until we tried it, and the usage has exceeded our expectations. Overall, we have had 30 million downloads to date, and 60% of our broadband-connected users have used one or more of these content services."

Topics:

Innovation, Technology, tv, youtube, tivo, Amazon, netflix, web video, Tara Maitra, TiVo Inc., Science and Technology, Technology, Internet, Internet Broadcasting

From Issue 132 | February 2009

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Recent Comments | 17 Total

January 17, 2009 at 2:21pm by Chris Yates

That is great news because we produced over 100 videos last fall on youtube and other social sites that got over 3.6 million requests. It just gives everyone an opportunity to be able to expand their network.

Chris Yates
www.thegamedayrivals.com
Huddle Productions/Partner

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August 31, 2009 at 1:01pm by jason coleman

Makes sense. TiVo has to find some way to compete with all the cable DVR systems. Jason @ How to get rid of pimple scars

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September 18, 2009 at 9:19am by Julia Howard

Awesome stuff. I love TiVO and having digital download services in my living room is just fantastic. backpacks for laptops

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October 5, 2009 at 4:14pm by Johnny Blaze

It truly is amazing how video has transformed the internet into not only a source of information and learning, but a place fro live and prerecorded entertainment as well. It will be interesting to see what you-tube and this new TIVO Web video will transform into within the next 5 years.

Johnny Blaze
CEO, American Made E-Liquid Company

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