Tara Maitra
> Vice President, General Manager of Content Services
TiVo
> New York, New York
Tara Maitra, 37, helps bring content from Amazon, Netflix, YouTube, and more than 50 other sources to TiVo subscribers.
"TiVo is bringing video that you can't find on TV to the TV. Watching television is a community experience. It's just more comfortable and more social in the living room than it is clustered around a computer. A lot of digital-download services, such as Amazon's, weren't catching on because you could only watch them on a PC. A two-hour movie on the computer? It's painful. To be honest, when we first started talking to YouTube, we questioned whether people would want to watch on TV or if they preferred to watch in the office and email it to friends. We didn't know until we tried it, and the usage has exceeded our expectations. Overall, we have had 30 million downloads to date, and 60% of our broadband-connected users have used one or more of these content services."
Related Stories: | Topics:Work/Life, Gear, TiVo Inc., Tara Maitra, Science and Technology, Technology, Internet |
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Recent Comments | 7 Total
August 31, 2009 at 12:59pm by jason coleman
Makes sense. TiVo has to find some way to compete with all the cable DVR systems. Jason @ How to get rid of pimple scars
September 29, 2009 at 11:32am by Andy Ngeow
I like this website I feel that this site could be very useful & informative.
Andy Ngeow
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