FastCompany RSS

Table of Contents | February 2009

Table of Contents | February 2009

Features

Shaun White Lifts Off
His creativity and authenticity kill in the $150 billion youth market. By Mark Borden
Inside the White House
From tech to fashion to quaffable caffeine, White's partners look to him to amp their visibility among America's fickle youngsters.
Water, Water, Everywhere
As supplies of fresh water evaporate, the world turns to the sea. By Jeff Hull
GE's New Ecomagineer
GE's new Ecomagination chief spills it. By Anya Kamenetz
The Most Influential Women in Technology
Generation XX: From Xerox's Vandebroek, Meebo's Jen; BabyCenter's Sharkey; SlideShare's Sinha; and Microsoft Research's Boyd. By Lynne d Johnson, Ellen McGirt, and Sherri Smith
The Executives
The Entrepreneurs
The Gamers
The Evangelists
The Activists
The Bloggers
The Brainiacs
A Designer Takes on His Biggest Challenge Ever
David Kelley, founder of the design firm Ideo and the Stanford d.school, was leading a charmed existence. Then he felt a lump. By Linda Tischler
Infographic: The K-12 Educational Experience
Kelly produced what he calls a 'Mind Map" for Fast Company, laying out his thoughts for fixing K-12 education, one of his personal quests.
Slideshow: Ideo's Newest Design Projects
Ideo has received more than 1,000 patents since 1978 and 346 design awards since 1991. A few of the firm's many projects in this gallery.
Brilliant
Wireless electricity is here. Seriously. By Paul Hochman
Big, Green, and Juicy
Just how green is wireless electricity? By Paul Hochman
The Real Story on BPA
How a handful of consultants used Big Tobacco's tactics to sow doubt about science and hold off regulation of BPA, a chemical in hundreds of products that could be harming an entire generation By David Case
Manufacturing Doubt
is the product-defense industry? How does it work, and who's behind it? We asked David Michaels, author of the exposé Doubt Is Their Product. By Fast Company Staff
How To Pass The BPA Test
Read the news about BPA and you'll see evidence cited that the compound is safe. But are these assertions just exploiting our limited scientific literacy? Here's how to decode the potential obfuscation. By Fast Company Staff
Infographic: The BPA in You
Levels of BPA found in humans occur in similar concentrations to those that show adverse effects in lab animals.

FastTalk: Double Vision


TV? Web? What's the difference? Meet the five executives morphing television and Internet video into a seamless whole.
The Bridge to Everywhere
By Bill Barol
The Broadband TV Network
By Bill Barol
The Spot Starter
By Bill Barol
The Total Picture
By Bill Barol
The Next-Generation Remote Control
By Bill Barol

Now

Now February 2009
Coming in February: Super Bowl XLIII, Toy Fair '09, and the transition from analog to digital TV.
Call: Mobile World Congress
Cell-phone honchos meet in Barcelona, Spain, February 16 -- 19 to talk -- in person -- about their sector's possibilities and challenges. Four gave us a preview. By Theunis Bates
Infographic: See: He's Just Not That Into You
How do you turn a best-selling self-help book for women into a movie? Focus on feelings! "The film lives or dies on my ability to make that emotional content come to the surface," says (male) director Ken Kwapis. The movie, starring Jennifer Aniston and Drew Barrymore, is out February 6. Other difficult books-turned-films haven't done so well at the box office -- or the Oscars (February 25). By Sara D. Anderson
Numerology: The Business of Roses
Know what's a blooming big business? Roses! And while you may not love Valentine's Day, flower people do -- it's the busiest day of their year. Here's a look at this fragrant industry, with an assist from Douglas Brenner and Stephen Scanniello's new book, A Rose by Any Name. By Kate Rockwood

Next

Investing in a World Gone Mad
Giants like Fidelity and hot startups such as Thrive are developing new technologies to soothe bewildered investors. By Anya Kamenetz
Infographic: America's Financial Dashboard
Rock bottom? Household income had been holding steady, but consumer debt has passed $2.5 trillion and 401(k)s took a beating in 2008.
Slideshow: Nine Experts on Why Darwin Still Matters
Charles Darwin turns 200, and his work still resonates with executives, artists, and scientists. Here, in this photo gallery, nine of them talk about how the evolutionary theorist changed our lives and their work.
Eight More Experts on Why Darwin Still Matters
On the two hundredth anniversary of Charles Darwin's birth his theories published in On the Origin of Species are still relevant. Nine scientists, thinkers, and leaders already talked about how his theories changed our lives and their work -- and here are eight more.
Grand Experiment
Drugmaker Wyeth bet billions on biotech, transforming its culture and boosting profits. By Elizabeth Svoboda
Bite Your Tongue
How Cargill Meat Solutions is winning over grocers, consumers, and its employees -- and driving growth -- with its first entry into the branded beef business. By Ben Paynter
From Trash to Cash
Cargill Meat Solutions isn't the first business to find gold in the Dumpster. Four object lessons in creative repurposing. By Kate Rockwood
The Futurist: Machine Thinking
AT&T Telehealth
House calls for the 21st century. By Tim McKeough
Walleye's Microwave Camera
X-ray vision for the home. By Tim McKeough
HP's Memory-Keeping Line
Bright colors for somber times. By Tim McKeough

Columns

Made to Stick: The Curse of Incentives
They are effective, irresistible, and almost certain to backfire. By Dan Heath & Chip Heath
Bad Sports
Incentive clauses are an integral part of the sports world -- and often go awry. By Fast Company staff
Option Traders
Research shows that incentivizing CEOs with large pay and stock-option packages doesn't always have the intended effect. These six CEOs got fired because their risky moves backfired. By Fast Company staff
Scobleizer: Reengineer Your Inbox
Six tools to help tackle overflowing email with assembly-line efficiency. By Robert Scoble
Green Business: Gust of Hope
Can wind power a rural renaissance? By Melanie Warner
Do Something: No Vacancy
Job-seeking refugees from the for-profit world shouldn't go running to the not-for-profit sector. By Nancy Lublin
Not So Fast: The Best Super Bowl Ad Ever!
What if a dozen major marketers joined forces to create one mega ad? The most memorable (yet familiar) spot in TV history. By Bill Barol
Infographic: The Best Super Bowl Ad Ever!

More Great Stuff

Editor's Letter: What Obama and Shaun White Have in Common
By Robert Safian
Feedback
Updates