Empowered: Detail of a solar panel built with crystalline PV cells from Q-Cells, the world's largest manufacturer. | photograph by Charles Masters
Then there's Applied Materials, a $10 billion Silicon Valley giant that built its fortune by producing manufacturing equipment for computer chips and flat-panel displays. Back in 2004, while it was struggling to recover from the dotcom bust, Applied went looking for new markets and quickly discovered that the cost of a solar panel was dropping with almost semiconductor quickness and that its manufacture looked quite a bit like making computer chips or giant LCD screens. That was more than enough to spur the company to a substantial expansion into the solar market. "When I went to the board in 2005, we said, 'This looks like it'll be a $500 million business in 2010,' " says Mark Pinto, Applied's chief technology officer. "And people said, 'Wow, you know, that's pretty good.' Now we're talking about $3 billion -- plus." A single Chinese startup, Best Solar, accounts for $1.9 billion of those sales; it plans to have Applied's thin-film SunFab machinery driving its production line by early 2009 -- and to reach 1 gigawatt of annual capacity by 2011. "Thin film is more utility scale," says Chris Beitel, who oversees Applied's solar operations. "It's not about the residential rooftop. It's about larger commercial rooftop areas, it's about office parks -- those are the areas where we're going to succeed."
But try telling that to Tom Werner. Under one recent contract, SunPower blanketed the roofs of 28 California Macy's stores in PV, the majority of them under a "power purchase agreement" that is quickly becoming the commercial-roofing standard. Under the deal, Macy's leases the rooftop space to SunPower for free and agrees to buy the panels' output at a fixed rate for the next 10 years. Macy's gets a competitive and stable electricity price in a volatile market, and SunPower simply gets a market. (Maryland-based SunEdison, which closed a $131 million round of venture funding in May, has solar-tiled the big-box tops of hundreds of Staples, Kohl's, U-Store-It, and Whole Foods stores in California and beyond under the same kind of arrangement.) In mid-August, SunPower announced the biggest deal in its history, a contract to supply California utility giant PG&E with 250 megawatts of PV. This comes as part of a commitment by PG&E to construct two mammoth solar farms by 2011, capable of generating 800 megawatts of power -- significantly more than the entire existing PV capacity nationwide. "This pair of deals actually changes the landscape of the solar PV industry," says Roy Kuga, vice president of energy supply at PG&E. SunPower's Blunden is even more ecstatic: "This is historic, monumental, tectonic -- those are superlatives that are fair to apply to the announcement."
It just might be, in other words, the solar industry's very own Hoover Dam -- the birth of the utility-scale solar industry in the United States. Which, by the way, is nowhere near the global industry's epicenter.
Solar power's rise has been fueled by sporadic bursts of political vision and courage. The ascent begins in Japan, where in 1994 the government introduced an incentive package in which it agreed to pick up fully half the cost of every installed panel for 10 years, spurring a handful of old-guard electronics firms to go industrial -- Sharp, in particular, still the No. 2 global producer. The recent and much more robust solar boom, however, began with Germany's Renewable Energy Sources Act. The German law, passed in 2000 (and since copied from China to California), is a "feed-in tariff" that obliges electricity retailers to buy power from renewable sources at above-market rates. The rates decline by a certain percentage each year for 20 years, depending on the source, at which point grid parity is presumed to carry on the work. An overhaul in 2004 placed particular emphasis on solar: Small, rooftop installations, for example, sell electricity back to the German grid at about six times baseline prices.
The German solar business promptly went supernova, precipitating a global polysilicon shortage from which the industry has only just recovered. (Silicon is the second-most-abundant element in the earth's crust and a chief ingredient in much of the world's sand, but silicon-processing companies were slow to realize they had an entirely new class of customer.) More than 100 solar companies have since set up shop in Germany -- more than half of them in the former East Germany (GDR) -- and now employ 57,000 workers and generate $7.3 billion in annual revenues. Seven of these firms have already vaulted onto the TecDAX 30, the technology index on Germany's stock exchange, now sometimes jokingly referred to as the "solar DAX."
The geographic center of the rapidly expanding German solar business is a decaying industrial belt south of Berlin, an East German reliquary that had been trapped in a seemingly terminal decline since the fall of the Berlin Wall. The world's first solar heartland has emerged literally in the shadow of communism's ruin, a place kissed by about as much sunlight each year as southern Alaska. A place with a name that sounds like a bad-weather curse: Bitterfeld.
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Recent Comments | 25 Total
December 9, 2008 at 4:43pm by Travis Price
Brilliant focus and clarity of the state of the econonmy of PV. Now on to the real analysis of landscape and roof top availability. This will be the true market test.
December 10, 2008 at 4:09am by Tom Conway
This article was a good briefing but left out one piece of info. You mention the efficiencies of PV at 22% for SunPower and 9% for thin film but did not mention the performance of dye-solar cells. Can anyone answer this?
December 26, 2008 at 4:37am by Aaron Kane
I have been having dialogues with EcoFuturelabs who are testing a 15% efficiency Dyeactivated PV systems in UAE at the present.
They are aiming for 20-25% in 18-24 months.
January 10, 2009 at 3:45pm by James Bedell
Time Magazine and Fast Company,
Forgive my writing to both of your magazines at the same time. I realize it’s not standard practice to write to two different publications in the same letter, but in this particular case I found it appropriate.
In the last week (Time) and last month (FC) both of your publications have discussed energy production and consumption and the future of green tech. Time magazine’s focus was on energy conservation, while Fast Company did a feature on the rapid rise of solar energy. While the two articles’ content don’t directly overlap, taken in tandem a reader is left wondering where the future lies in our energy markets, and if in making their individual cases the writers for each story have over simplified the state of affairs.
After reading FC’s in depth article on the potential growth of the solar power industry (Solar Goes Supernova, by Chris Turner) I was impressed at the growing capacity of photovoltaic cells and the rapidly decreasing price. The nine page article went in-depth to explain that while there are still hurtles ahead for the industry, now might just be when solar power reaches prime time.
In contrast, while promoting the need for energy conservation, Time magazine’s article (Wasting Our Watts, By Michael Grunwald) waived away any advances in technology, especially when it comes to solar power. In one sentence the author linked solar power to nuclear, “Coal and Oil are too dirty. Nuclear and solar are too expensive.” Yet, if he had read his competitor’s magazine (and the next article in his own), the comparison to nuclear power borders on ridiculous. With its various cost overruns, nuclear power becomes an incredibly expensive proposition, usually funded by taxpayers. Meanwhile, solar cells are being produced right now, their cost, much like that of the personal computer is rapidly declining as it scales up to meet growing demand. Solar power could certainly be the power supply of the future, if properly nurtured to prominence.
It’s not that conservation is a bad thing or shouldn’t be promoted. Indeed, Mr. Grunwald goes on to outline great examples of how much energy we waste. I am a lighting designer and am constantly researching new ways to specify more and more energy efficiency into my projects. But to throw cold water on the rapid innovation of the solar industry is to misinform readers.
Bottom line-conservation teamed with new, rapidly growing energy sources like solar are the key to breaking the nation’s oil addiction, and eventually might save the planet.
James Bedell
Lively Arts Productions
917-225-9183
james@livelyartsproductions.com
James Bedell
Lively Arts Productions
james@livelyartsproductions.com
January 26, 2009 at 1:43am by Douglas Arrison
Great article. It catches the spirit of working in the renewable energy and solar power industries right now. The innovation and optimism of the people and companies is great to see. I'm hoping that the innovation will accelerate and help steer us out of our current energy bind. http://dasolar.com
February 3, 2009 at 5:56pm by Vern Masterson
It really is about time the solar power industry took off. The thing is, it's over a year later and we still have nothing to show from massive investments into this new global industry. Sure it's expensive to start up, but that shouldn't completely stop the momentum.
September 25, 2009 at 9:13pm by soundwel soundwel
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October 10, 2009 at 2:46am by renwen yan
I know many people have mts files and do not know how to convert them to other formats, like AVI, MP4, MPG, MPEG2, MPEG4, MOV, VOB, MKV, XviD, FLV(Youtube), MP3, WAV, iPod, iPhone, PS3... My friend introduced a program for me, i wish the MTS Converter could help you
October 22, 2009 at 6:48am by anunturi gratuite
i work in that field and yes the solar industry is bigger every day. it is pretty expensive but in the end is good business.
regards,
anunturi
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