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Table of Contents | October 2008

Table of Contents | October 2008

Features

Moooi Fabulous
As his multipart empire expands into the U.S., Marcel Wanders's moment has come. He's riding it for all it's worth. By Linda Tischler
The Double Vision of John Maeda
As the new president of the Rhode Island School of Design, John Maeda brings digital artistry -- and an obsession with business -- to an ultra-analog world. By Linda Tischler
100,000 and Counting
Valerie Casey is rallying the creative community to her version of a Kyoto treaty for designers -- and her peers are signing on in droves. Now comes the hard part. By Anya Kamenetz
Critical Mass
Truly Intelligent Design
Learning from wasp nests, lobster shells, and butterfly wings. By Kate Rockwood
Fashion Sorceress
Whether it's our impending obsession with veils and turbans or our "global quest for decadence," Li Edelkoort knows what's coming. (You might not believe it.) By Linda Tischler
What's Hot
What's Not
Reinventing the Atom
A completely reimagined computer chip from Intel drinks 10 times less power -- and puts the full Internet in the palm of your hand. By Adam L. Penenberg
Market Intel
Steven Holl's Global Footprint
How rule breaking, vision, and a healthy shot of ego propel an architect to the top of his craft. By Aric Chen
Infographic: Size Comparison
Design Factories
American industrial designers are the secret heroes of the marketplace, finessing products to make them easier to use and help them sell better. Here's how five top firms have been busy shaping our world. By Tim McKeough
Typographreaks
A merry band of typeface provocateurs is styling down to the letter. By Mark Borden
Evolution of a Typeface: Neutra
Exclusive: A Behind the Scenes Peek at "Typographreaks"
The designers at House Industries offer a show and tell of how they created the “Typographreaks” font to accompany the article we wrote about them for Masters of Design. They were inspired by Rick James’s red boots. By Andy Cruz
Slideshow: Marcel Wanders’s South Beach Mondrian
Slideshow: The Vision of John Maeda
Slideshow: Future Trends: What’s Hot and What’s Not
Slideshow: The Global Portfolio of Architect Steven Holl
Slideshow: Biomimicry: Design Inspirations from Nature
Slideshow: Cool Products From the Labs of Five Top Design Firms
Slideshow: The Port of Los Angeles is the Gateway to Ingenuity

FastTalk: Microtargeting

All Politics Is Micro
Six political strategists who study what you eat, what you drive, and where you shop. By Elizabeth Svoboda

Now

Now October 2008
What's happening in October, from National Boss Day to trick-or-treating. By Fast Company Staff
Numerology: National Boss Day
Looking back over 50 years of National Boss Days (October 16), workers everywhere may notice one thing has remained constant: The big money is concentrated at the top, and the bigs are mostly men. As for the talent? Well, we have nothing controversial to say. After all, we're up for promotion. Right, boss? By Clay Dillow
Eat: World Fisheries Congress
Clams, shrimp, spicy-tuna rolls: Yum! Global seafood consumption has tripled during the past 50 years. At the fifth World Fisheries Congress (October 20 -- 24) in Yokohama, Japan, sustainability -- of the $155 billion industry and the animals it depends on -- will be the big concern. Here are seven species on the menu. By Chip McCorkle
Meet: The Federal Open Market Committee
Do you know who to blame for those crazy-low CD returns? The 10 men and women of the FOMC -- five regional Fed presidents and five Fed governors -- will gather October 28 -- 29 in Washington, D.C., to set monetary policy and consider interest rates. By Chip McCorkle and Kate Rockwood

Next

Rewiring the Creative Mind
What neuroscience reveals about how to come up with new ideas. By Gregory Berns
Iconoclasts
They do what others say can't be done. How? By seeing things differently
Ponzo Scheme
How our brain's shortcuts can work against us.
The Second Life of Second Life
Why A-list companies are returning to the virtual world By Arianne Cohen
Gateway to Ingenuity
Shipping is a filthy, dangerous business, but Los Angeles, America's largest port, is making it greener, cleaner, and more secure. By Chuck Salter
Track Star
Lia Vollack, Sony's soundtrack guru, is the shrewdest music executive in Hollywood. Can the record labels keep her happy long enough to hold onto their last cash cow? By Arianne Cohen
The Sound of Money
Lia Vollack and Sony look for song soundtracks that can not only sell CDs but drive people to the theaters. Here are some of their greatest hits.
Kodak's Magic Marker
The legendary company uses its ink expertise to help American businesses stop losing $250 billion annually to counterfeiting. By Cora Daniels
The Products Are Fake, but the Numbers Are Real
The U.S. government made more than 13,000 seizures of counterfeit goods in 2007, 1,000 less than in 2006. But the value of those products totaled $196 million, a 27% increase from 2006.
Seed Money
A California biotech firm claims a gene that makes plants use nitrogen more efficiently can transform agriculture, make lots of money -- and slash greenhouse-gas emissions. By Elizabeth Svoboda
New Urban Eco-nomics
The Rust Belt city of Grand Rapids, Michigan, takes on a green patina -- and finds that it boosts business. By Evan West
The Cure
How a small network of hospitals in Pennsylvania is defying convention, cutting costs, and improving health care. By Peter Carbonara
Trade Goods
A new partnership between eBay and an unusual social enterprise aims to give the world's artisans access to a bigger market -- and a fair share of the revenue. By Anya Kamenetz

Columns

Made to Stick: I Love You. Now What?
Why do companies make it so hard to say thank you to the right people? By Dan Heat & Chip Heath
How to Build a Halo of Happiness
By J.L. August
Scobleizer: Breaking News
Technology has caused many of the newspaper business's woes. Here's how it can play a role in the industry's survival. By Robert Scoble
Green Business: Truck Stop
Why FedEx's ambitious goal of putting 30,000 hybrid vehicles on the road by 2013 has stalled. By Melanie Warner
Not So Fast: Little Shop Of Horrors
Retail sales are struggling -- and the economy isn't the only reason. "Innovative" efforts to revive the shopping experience have been, let's say, uninspired. By Bill Barol

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