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These Brands Are Made for MySpace

By: Anne C. LeeThu Aug 7, 2008 at 7:30 PM
The social portal uses music to connect marketers with the audiences they crave.

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Harley-Davidson

After the success of the Operation MySpace concert in Kuwait, featuring Jessica Simpson and the Pussycat Dolls, Harley jumped aboard to sponsor the event's home page and ongoing conversation in an effort to reach veterans.

McDonald's

"Big Mac Chant," the burger chain's pick-the-next-jingle contest on MySpace, garnered nearly 1 million page views in three weeks.

Cartier

The luxury brand sought out the tech savvy by launching a MySpace presence in eight countries. In June, it offered 12 exclusive songs from the likes of Lou Reed and Marion Cotillard, which were streamed on MySpace and available for free downloads at a Cartier site.

Topics:

Innovation, Leadership, Work/Life, entertainment, Leadership mentoring, Sales and Marketing, MySpace Inc., Cartier SA, Harley-Davidson Inc., Jessica Simpson, Kuwait

From Issue 128 | September 2008

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Recent Comments | 11 Total

August 21, 2009 at 12:25am by Maria Montana

I tend to see things going this way as well. I'm certain this won't stop at drug use and party behavior (which is actually a ridiculous qualifier as some of the best employees I've seen partied hard on the weekends). What happens when you're denied a job because of some political or religious views you espouse on blog that the HR person doesn't agree with? You know, the kind of information they aren't allowed to ask you in an interview setting. If it can't be asked in an interview they shouldn't be allowed to go looking for that info online. But, I guess you can always make your profiles private so only people you want to see them can.

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