How do you break the circle?
The only thing that stops the circle is faith. I have a religious feeling that guides me. [Swartz is an observant Jew.] I can't show you the scripture that relates to the rights of a worker, but I can show you text that insists upon treating others with dignity. It says in the Hebrew Bible one time that you should love your neighbor as yourself, but it says dozens of times that you shall treat the stranger with dignity.
The power of transformation isn't in somebody else's hands; it's in ours. There's a story I like to tell about a woman whose only possession is a parakeet. She puts the bird in the window so she can share its song with the kids walking by. But these two knuckleheads come by; they live in the same neighborhood, the same circle, but have a different worldview. "We have nothing, so we will take your bird." They stand in front of her and ask, "Is the bird alive or dead?" If she says alive, they will kill the bird, and if she says dead, they will let it fly away. Her answer is: "I don't know. It's in your hands." It is her way of putting responsibility back on them.
When I tell that story, I say to people, "Look at your hands." There could be one finger up because my speech is long and boring, or your fist could be clenched because you are furious at the way the world is. But if you unclench your hands and look at the palms, at the creative power in your hands, you recognize it is in your hands, nobody else's. So join hands, and save the world.
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Recent Comments | 32 Total
October 9, 2008 at 7:26am by Lee Mitchem
Utilizing Timberland's production demand to force positive change in an industry and countries is an important leverage tool. While it is admirable that Swartz attempts to convince his current business partners to use greener production methods, perhaps his entrenched conversion battles cause him to miss new opportunities with potential start-up businesses that already want and plan to incorporate those practices? How much entrepreneurial investing is Timberland contributing?
October 11, 2008 at 9:52pm by davinder singh
There is part of information or fact missing.There is difference between Made or assembled with country name.
The explanation is fine from Timberland but if they can add this information then it can be analysed.
The information about source of product components is important.
October 13, 2008 at 8:02pm by Kyleigh Helfrich
There seems to be a disconnect between the corporate responsibility initiatives at Timberland, goals/ethics of Jeff Swartz and the brand itself. Perhaps more customers would buy the product if the brand marketed these values? Swartz says that he wants his brand to embody "confidently striding through life's challenges" but does the consumer get that? Does the brand say that? And if so, what does that even mean? Today there is a huge segment of the population who want to support brands that directly assist causes. Whether it is alleviating aids in Africa - i.e. Red Campaign, or helping to build wells in 3rd world countries - Starbucks and Ethos Water...it is all in the marketing. If the consumer doesn't get the message everyone loses out.
October 14, 2008 at 12:29am by Jonathan Fry
The values and goals Swartz has set out for Timberland should be applauded. He's asking the right questions, "Can I be a change agent? How can I continue to be committed to pursuing social change while navigating rough waters?" Too many CEOs are afraid to ask and even more afraid to answer those types of questions. But the market has shifted and it’s time for Timberland to reexamine its business model. Today’s companies need to be more adaptive than ever to survive. While it's very hard to retool a business once its in progress, Timberland has an incredible opportunity to reposition and rebrand itself. If the hip-hop customers aren’t coming back, why not start connecting with a group of consumers that share the same values and goals of Timberland? Today’s consumer is willing to pay somewhat of a premium on products produced by companies touting and living social change. The sad thing is, this is the first time I've ever heard about the incredible efforts going on at Timberland. The park ranger in the article was right when he said, "A crisis doesn't sustain..." I just hope Timberland can find its way out its current crisis, because we need a lot more CEOs like Jeff Swartz in the world.
October 14, 2008 at 8:56pm by Jim Murray
Mr. Swartz
I only buy American made sneakers & boots and let my co-workers know it and now they are starting to buy only USA made products. Please let the American people know how you are helping the planet. Please also give me feed back on this plan.
Mr. Pickens has been working on a plan to help break us of our dependence on foreign oil. I for one believes he is on the right track but I believe he also needs the American consumer to do there part.
I have an idea to get the public in touch with these products and that is by building or using one of the buildings that have become available because of the economic climate we are in. The building would be an Expo center that would bring the top solar, wind & geothermal systems under one roof. The only way a product could be shown is that the alterative energy company would have to supply a power point presentation telling about their product and have a engineer come once a year to give a class to the public.
At the expo center there would be all the info available for federal & state programs to help with the expense of purchasing an alterative energy product.
Energy Palace
Mission statement
To bring the public in touch with the latest advances in energy products and educate them so they will be informed when they are ready to purchase an energy product.
How we at Energy Palace plan on achieving this goal.
1. Pull together the top enervator in the energy market and have them bring a rep out once a year to teach the public about their products.
2. Organize class trips from local high school and colleges, so they may gain insight into the progress the energy market is headed.
3. Set up a working relationship with local fully insured & bonded if need be contractors.
4. Work with Federal, State and local governments in ensuring the consumer gets all the benefits available to them.
5. Oversee that the consumer is not getting gouged by companies or contractors that adjust their price based on the amount the government gives in subsidies
Please read over and give me you thoughts
Thanks
Signed
James Murray
James Murray
Home E mail JJMJR27@msn.com
Work E mail James_Murray2@ML.com
November 12, 2008 at 8:51pm by Kyleigh Helfrich
I agree that there should be a central "clearing house" if you will of information on companies that are going out of there way to not only be environmentally friendly but create sustainability. I think its hard to find out about the good things that companies are doing unless they spend hundreds of millions of dollars on marketing and branding like a company like GE does on their Econimagination products. It is sad that many times there is such a disconnect between doing "good" and profiting from it. When the urban community embraced Timberland's the company made a fortune. I wonder if they could reach out to that community again to get their support with some of the eco/people friend initiatives that they want to do. As we saw in the last election it is the young people who are a major motivating force in our country.
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