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The Green Housing Boom

By: Linda TischlerMon Jun 23, 2008 at 4:35 PM
The Eco-Home of Tomorrow2

Eco-Rebels: New York architects Matthew Berman, left, and Andrew Kotchen won a competition to design "zero energy" housing for New Orleans. | Photograph by Dean Kaufman

Forward-thinking architects and real-estate developers are already envisioning the post-bust cycle of home building. And smaller is better.

EnlargeThe Eco-Home of Tomorrow3

The Cellophane house | Photograph by Kieran Timberlake Associates


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There are also those who argue that density is essential -- that cities and apartment buildings are the best route to greener housing. But, barring a dramatic sociological shift, the environmental impact of the single-family houses that are part of the American dream will have to be addressed. There are some signs that could happen when construction picks up. The McGraw-Hill Construction study estimates that by 2010 as many as 10% of all housing starts in the United States will include some eco-friendly features such as energy-saving appliances, low-flush toilets, and more-efficient heating and cooling systems, up from 2% of starts in 2005. KB Home's Mezger says his company's "My Home. My Earth" program, in which KB designers educate buyers on greener choices, is gaining momentum even in the face of the downturn. "Less than 2% of customers a few years ago were asking about energy-efficient options," Mezger says. "Since we introduced My Earth in April 2007, it's gone up to 75%."

Even in hard-hit Northern California, where Grupe Co. has virtually shut down its green development, Carsten Crossings, there are indications that there will be a market for houses with a more modest footprint. "Prices have fallen so low here that we have completely stopped building," says Mark Fischer, senior vice president of operations. "If we build a house, green or otherwise, we lose money." Yet before the bubble burst, the LEED-certified homes in Carsten Crossings were outselling their competitors' two to one, and buyers were boasting online of monthly energy bills of $5 to $10.

What of the primal instinct behind our love affair with big homes? We don't really need massive family rooms or kitchens grand enough to cater a meeting of the Intergovernmental Panel on Climate Change. It's more about our human desire to embody in bricks and mortar our sense of ourselves and our place in the community. But perhaps, come the revolution, sustainability will replace opulence as the new status marker.

As Wang puts it, "Sustainability is a cultural problem, embedded in unsustainable lifestyles. The radical restart has to begin with each one of us."

From Issue 127 | July 2008

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Recent Comments | 20 Total

July 7, 2008 at 12:53pm by Carel Two-Eagle

I'm ordinarily opposed to blanket statements on the premise that one size never did fit all; at best, it fit 'some'. But - Smaller has ALWAYS been better, and it always will be; particularly when we're talking about buildings. (a) There are too many humans on the planet. (b) Humans of the western majority culture behave like spoiled brats when it comes to the environment that keeps us all alive. (c) Those same humans are adamantly opposed to taking responsibility for their numbers, their activities, and their effects - and "Americans" are the worst of them all. Bigger may be better if you're hunting bear, but never when you're thinking in terms of your environmental footprint. The days of cheap fuel and building materials are gone and with them, the freedom to be irresponsible. Humans did this to us all who share this planet, so humans have to get busy and fix the mess they created. Ostentatious is 'out'; tasteful and respectful are finally coming back 'in'. I rattle my tongue for this.

July 9, 2008 at 1:57pm by Benjamin Wojcikiewicz

This was a great article and does bring up some great points. What I still find rather disturbing is that in the United States we rationalize square footage beyond our needs mentally and then want the feel-good of an energy-star appliance to make it all better. The resource costs of maintaining these huge structures is something that is sapping our natural resources and increasing our overall carbon footprints...it's not just the materials, but the operation and upkeep.

According to the NAHB/ANSI Guidelines as well as the LEED guidelines, there are point reductions for homes sized over, I believe, 2500 sq. ft. The reason is the energy consumption for conditioning the space...you can have all of the green appliances in the world, but if that structure is poorly constructed, meaning leaky and not well insulated (hello shoddy construction of the McMansion), all of the green appliances, reclaimed timber or recycled glass countertops in the world aren't going to stop you from conditioning that space and using a lot of gas/electricity.

We all need to realize that it's beyond flashy materials that a structure can be constructed of and understand that true greening comes in performance. It may not be something that you can show-off to your friends like Ice Stone, Richlite, or low-VOC finishes; but until we rethink performance as luxury, we're all going to fall into the same trap.

July 16, 2008 at 4:07pm by Jim Salmons

This is an interesting and timely article. I was reminded of a '3R' (reduce, reuse, recycle) project of some friends of ours at an eco-village in western North Carolina. They built a multi-purpose B&B, conference center and extended family home structure using waste shipping pallets that were traditional burned rather than reused or recycled!

Check out 'Lay Your Pallet Down, Don't Burn It!' at the Sohodojo web site.

July 17, 2008 at 7:54am by Catherine Li

a eco-friendly,rewable constrction and decro materials--bamboo pole

Bamboo is a natural grass family plant, but it has hardwood texture and tapers from base to tip, Bamboo has fantastic merchanical properties, it shows average hardness of 1642kg/cm2, Density--720kg/m3 , tensile strength of 4340kg/cm2, bamboo is in its size, lightness and strength an extreme product of nature. It is stable and because of its cavities an extreme light and elastic decoration and building material. The reinforcement by diaphragms and its physical conditions cause its enormous superiority compared to other wood materials. It also was widely use for furniture, decoration materials as well.

Useful link http://www.chinabamboogarden.com

November 2, 2008 at 3:22am by Yeves Perez

I happen to deeply agree with the wisdom of Tom Friedman (that we cannot consume of way out of this mess and “Have you ever been to a revolution where nobody gets hurt?”). The fact is that the current economic conditions will cause a lot of companies to close their doors (websites too), and will die off altogether due to lack of understanding the competitive landscape. Those that will fight to stay alive will need to figure out — What’s Next?

I believe that the New Green Economy will include the Rise of Green Real Estate Markets paired with the continued success of Cleantech, Clean Energy Markets, and large scale shifts toward Clean Transportation, and the Greening of the IT Industries (plus a fourth quarter of record investment!!), which will lead to a boom in “American Made” Green Collar Jobs and the creation of new wealth. The trick is: “who will get it right??” Execution makes all the difference for most of these opportunities and green investors need to pay more attention to the items that management claim they can achieve.

I'd like to ask Mr. Mazria, Mr. Matthew Berman,and Andrew Kotchen if they had ever heard of the Eco Investment Club before? And if he would like to join us! The Club has hosted several high impact, educational meetings that cover these “newly hot topics” such as: “The Economic State of Green Building” with Guest Speaker Harvey Bernstein, Vice President of Industry Analytics, Alliances and Strategic Initiatives for McGraw-Hill Construction and Hosted by Citi Smith Barney’s Bruce Kahn, and the First Annual “Green Leaders Week”, which was a week-long buffet of events for investors, who were interested in getting face-to-face time with the Green Business Leaders of Southern California. The events of this highly successful week were designed to give Accredited and Institutional Investors, who were interested in getting a first-hand look inside the minds of Cleantech leaders, the opportunity to witness operations of some of the fastest growing companies by attending a series of “open houses”, starting with Envirepel Energy, Inc., a clean energy (BioMass) company in Vista, CA.

And as a special surprise: Ask Oren Jaffe, Co-Founder of EcoTuesday.com, your toughest questions on Nov 5th, 2008, as the Eco Investment Club attempts to provide direction and positive outlook for green investors and business leaders seeking answers before creating more Green Collar Jobs! The event is called, “What’s Next For The Green Economy??” Submit your questions at ecoinvestors@gmail.com and join the webinar at:https://www2.gotomeeting.com/register/124526391 (Click here to register or learn more)

February 15, 2009 at 7:25pm by Tim Tessman

Quite an interesting article. Being GREEN, to me, doesn't mean diminishing a lifestyle so much as being smarter... doesn't have to cost a fortune either. It can pay for itself.
I am very interested in SIP's - Structural Insulated Panels, for greatly reducing energy use. Also LED lighting seems to be a quantum leap ahead of incandescent and CFL's. Heat pumps for heating and cooling.

Regarding SIP's, I would suggest you take time to look at LEEP Inc's metal-skinned SIP.
The 4" panel has an R25 value and is rated Category 5 for hurricanes.
Working on getting Certified GREEN in California.

> http://www.leepinc.com/product/specifications/

Good Luck.

March 11, 2009 at 11:19am by Neil Palmer

This is the way forward, I agree that green appliances only get you so far. We need to think further down the line than efficient cookers

May 8, 2009 at 3:57pm by Sam Small

Hey, how about another revolutionary new home construction method that's greener than anything yet? A house built almost entirely out of construction-grade structural bamboo! Bamboo is the fastest growing plant on the planet. Bamboo has been used for home construction since man moved out of caves only now is it available as graded and rated Code Certified construction material. Hunter Lovins talks about it in this interview on you tube:
http://www.youtube.com/watch?v=tZ-Cz32_x6Efeature=channel_page

And you can see many of the over 150 code-certified, prefabricated homes they've built at the Bamboo Living web site: http://www.bambooliving.com