Products of Brand Mash-Ups

By: Bill BarolMon Jun 23, 2008 at 4:35 PM

Can You Pick Which are Real or Fake?: (Left to Right) Dr. Dre's Sparkling Vodka, Hello Kitty products for men, Reebok Kool-Aid Collection | Illustrations by David Gross

Lashing your brand to another may be the easiest -- and oddest -- way to create new products. Can you pick which items are real and which are fake?

It's a trippy time warp back to the mid-90s with Puck's Explotastic Caffeinated Peanut-Butter Popcorn Bars. The roguish bike messenger of MTV's Real World: San Francisco teamed with Clif Bar to market this "awesome energy bar with a badass attitude." Says Puck (real name: David Rainey): "It's like they took my personality and pressed it into a bar or rectangle of some kind."

REAL or FAKE

ANSWER KEY: Reebok (Real); Hello Kitty (Real); Dr. Dre (Real), DJ Yella and 50 Cent (Fake); Nascar (Fake); Puck (Fake) SCORE: 4 -- 5 Correct: You're a dream consumer. We're so sorry. 2 -- 3: You're an average person, but you're not spending enough on body sprays. 0 -- 1: You're a Trappist monk. Nice job with the jellies.