William R. McIntire
Sarasota, Florida
I will start where Spiers ends, agreeing with her ultimate conclusion: Business books are self-help by their very definition. The implication that they fall strictly into the "I'm okay, you're okay" segment of self-help is where Spiers and I diverge. The number-one reason why people buy business books is to find a solution to a problem, not to abdicate responsibility for the choices they make. Sitting at the educational crossroads between "I know nothing about this" and "Let's hire a consultant," business books contain a high value proposition for the $20 and two hours spent.
Todd Sattersten
Milwaukee, Wisconsin
Reading all or most of those books is a great excuse to be lazy and avoid risk. No more Trump books for me!
Jim Curry
Washington, D.C.
I'm tired of hearing company executives talk about "death by PowerPoint" ("The Napkin Sketch," April). It's not death by PowerPoint, it's death by bad PowerPoint. It would be a lot faster and more effective to use the tools in PowerPoint to produce the perfect pitch than to make childlike sketches on a napkin. Maybe I'll have to do a napkin sketch to make my point.
Marshall Makstein
New York, New York
The ability to convey complex points or large amounts of data with simple images is as much an art as a skill. I'd love to see business schools incorporate an art class.
Joshua Letourneau
Atlanta, Georgia
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Recent Comments | 6 Total
May 17, 2008 at 7:27pm by Toni White
I have seen Leslie Singer speak on brands and especially enjoyed her insight on politicians and their efforts to create "brands" to win elections! it is too bad the TV news talk shows haven't figured out that this type of expert analysis would make this long political season much more interesting...Speak up Ms Singer-we are tired of the same old news coverage!
May 17, 2008 at 7:40pm by Toni White
I have seen Leslie Singer speak on brands and especially enjoyed her insight on politicians and their efforts to create "brands" to win elections! it is too bad the TV news talk shows haven't figured out that this type of expert analysis would make this long political season much more interesting...Speak up Ms Singer-we are tired of the same old news coverage!
May 17, 2008 at 7:40pm by Toni White
I have seen Leslie Singer speak on brands and especially enjoyed her insight on politicians and their efforts to create "brands" to win elections! it is too bad the TV news talk shows haven't figured out that this type of expert analysis would make this long political season much more interesting...Speak up Ms Singer-we are tired of the same old news coverage!
May 17, 2008 at 7:48pm by Toni White
I have seen Leslie Singer speak on brands and especially enjoyed her insight on politicians and their efforts to create "brands" to win elections! it is too bad the TV news talk shows haven't figured out that this type of expert analysis would make this long political season much more interesting...Speak up Ms Singer-we are tired of the same old news coverage!
May 17, 2008 at 7:52pm by Toni White
I have seen Leslie Singer speak on brands and especially enjoyed her insight on politicians and their efforts to create "brands" to win elections! it is too bad the TV news talk shows haven't figured out that this type of expert analysis would make this long political season much more interesting...Speak up Ms Singer-we are tired of the same old news coverage!
May 19, 2008 at 12:28pm by Christina Guglielmo
I will agree with Leslie Singer on the topic of branding our political figures. True, brand Obama's charisma and poise will most likely beat out the passionate and calculating Brand Hillary, but on what terms? A truly great brand has begins at the root and finishes with the "trimmings". Where is the heart of the brand?