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Table of Contents | June 2008

Table of Contents | June 2008

Features

Believe It or Not, He's a PC
Alex Bogusky built the country's slickest ad shop using Apple products. His next challenge: Persuade people like him to buy Microsoft's stuff. By Danielle Sacks
The Good, the Bad, and the Boring
Microsoft's ad campaigns have rarely been memorable. By Ellen Gibson
China Storms Africa
Special Report: China in Africa
With its resource-hungry push into the sub-Sahara, beijing puts the planet to the test. By Richard Behar
Mozambique: A Chain Saw for Every Tree
Zambia: China's Mine Shaft
Congo: A Moment of Truth
Equatorial Guinea: A Strongman Turns East
Endgame: Hypocrisy, Blindness, and the Doomsday Scenario
Fast Cities 2008
U.S. City of the Year: Chicago Soul
Skyscrapers, green roofs, and house music -- a very American metropolis. By Alex Kotlowitz
Global City of the Year: London Calling
Where one of every eight works in a creative industry. By Alice Rawsthorn
Growth Points
Cities to watch, from Abu Dhabi to Orlando. By Ellen Gibson and Kate Rockwood
A Mighty Wind
Texas tycoon T. Boone Pickens has been dubbed the "Oracle of Oil." So why is he building the world's largest wind farm? By David Case
Sex vs Ethics
In the beginning, American Apparel put a "sweatshop free" label on its t-shirts. but sex turned out to be a better sell than good labor practices. Lessons in the limits of altruism. By Rob Walker

Fast Talk: The Business of Broadway

The Business of Broadway
How Fresh ideas from finance, film, and TV are creating new opportunities for the theater
By Cora Daniels

Now

Now June 2008
What's happening in June, from Wal-Mart's annual meeting to the World Barista Championships. By Theunis Bates, Clay Dillow, Bianca Bosker, Anya Kamenetz, Abe Lebovic, Beth Adams, Ellen Gibson
Applaud: Congratulations, Graduates!
It's diploma season again, which means not only that a new batch of students will soon be facing the reality of the workplace but also that universities will be handing out honorary degrees. A look at several honorees -- and how they earned their doctorates. By Kate Rockwood
Numerology: A Hill of Beans
At the World Barista Championship in Copenhagen, Denmark, from June 19 -- 22, coffee makers from around the globe will go cup-to-cup. Here's a look at the most popular caffeine-delivery system on earth. By Theunis Bates

Next

Beware the Puppet Master
A new science called evolutionary economics offers fresh insights into how the business landscape isn't controlled from the top. By Michael Shermer
The Mad Scientist of Mobile Phones
Millions use Nagesh Challa's gadgetry -- in Japan. Now he wants to change how Americans shop.
By Elizabeth Svoboda
Strike Up the Band
How Audrey Arbeeny and Michael Sweet use sound to help NBC orchestrate its Olympic coverage into narrative storytelling. By Lucas Conley
Spin the Bottle
How Boisset Family Estates, the third-largest French winery, launched an eco-smart alternative to the wine bottle that's remaking the industry
By Alissa Walker

Columns

Scobleizer: Star-Spangled iPhone
Eighteen programs that add skyrockets to your "genius phone" By Robert Scoble
Made To Stick: A Dirty Shame
How marketers create disgust and embarrassment -- and why we shouldn't put up with it
By Dan Heath & Chip Heath
Modern Manufactured Marketing Stigmas By Dan Heath & Chip Heath
Not So Fast: Neighborhoodlums
Exploding the myths, presumptions, and pretensions of the "buy local" bullies
By Elizabeth Spiers

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