5Reader Recommendations

Tags: Technology

Virtuous Circles

By: Adam L. Penenberg
A graphic representation of Ning's "double viral loop" maps the patterns of invitations sent and accepted by new members across its networks

Related Content

related article
Nings Infinite Ambition

In some Ning nets, the creator invited the majority of the members. When subsequent users bring in new members of their own, new clusters form to reflect the viral chain.

Each white dot represents one member of a specific social network on Ning. Each starburst defines the extent and pattern of that member's invitations to new users to networks across the platform.

This viral effect means each Ning member is equal to two new users, compounded daily. That's how Ning has grown from 60,000 networks last June to 230,000 today.

From Issue 125 | May 2008

Comments | 1

April 18, 2008 at 5:59pm

Sherman Mohr

I build on and communicate on Ning and find it fast, fun, and have no doubt my ventures will be profitable for the clients and my company. Thanks for showcasing this awesome tool.

Report Content

Comment

Special Sections

?
The Great Idea Contest Brought to you by FastCompany.com and Homewood Suites

Enter for a chance to win $5,000 and to be featured in a special article written by our editors.

Special Editions?

  • Fast 50
  • Fast Cities
  • Masters of Design
  • Scobleizer TV
  • Fast Company Slideshows
  • Social Capitalist Awards
  • Office Humor
  • Top Jobs