1. Paper Route
USA Today became the nation's largest daily newspaper by getting inertia on its side. Twenty-two percent of its average daily circulation of 2.3 million readers comes from getting its paper distributed in hotels.
2. Spend to Save
Wachovia's Way2Save program is a real-world version of Thaler's Save More Tomorrow experiment. With each use of its check card or online bill payment, Wachovia transfers $1 into a savings account that has a 5% annual percentage yield.
3. Prime Time
TNT turned frequent Law & Order reruns into ratings success by making the show virtually inescapable. It then used that audience to launch original programming.
Related Stories: | Topics:Leadership, change agents, leadership skills, USA TODAY, Wachovia Corporation, Commercial Banking, Financial Services Sector, Banking Services |
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Recent Comments | 8 Total
September 30, 2009 at 10:25am by Pat Jewett
Little things that open big doors are certainly a key to any business strategy. Since being laid off and losing all my pay and Medical insurance, I am always looking for ideas to either get me in the door at a company, or boost my consulting business. I started doing a FREE homepage for local businesses. I try to make them awesome. If they like it, then I charge them for the ancilary pages. It seems to be working well.