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Show Me The Video!

By: Clay DillowThu Mar 20, 2008 at 11:25 AM
The streaming strategies of the other big leagues.

The Napkin Sketch The Hot Zone Whither Municipal Wi-Fi? Ode To A Burrito Measuring Footprints Second Life MLB's Digital Dominance The Red Sox secret Lineup Take Me Out to the Ballpark

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NBA

The league announced in January it would turn over its digital media to Turner Broadcasting System. Currently, only subscribers to NBA's cable League Pass can stream games live. An NBA YouTube channel has produced more than 60 million streams of highlights and other extras. The league is looking to replace a cell-phone partnership with the now defunct Amp'd Mobile.

NFL

Outside North America, fans can stream games live, but at home broadcast rights preclude streaming games online to fans who are not cable Sunday Ticket subscribers. (As a once-a-week product, the NFL is much more tightly tethered to its TV contracts.) Some of the league's vast reserves of highlights and other specials are available on NFL.com; more on iTunes.

NHL

While lagging far behind the other leagues in traditional broadcasts, the NHL is more progressive with its digital offerings. NHL.com offered subscriptions to live streaming games for the first time last season. A partnership with Slingbox allows customers to clip and share highlights, while a YouTube channel has notched 20 million streams (mostly highlights).

Topics:

Technology, Work/Life, online business, National Basketball Association, Men's Professional Basketball, Basketball, Sports, National Football League

From Issue 124 | April 2008

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Recent Comments | 6 Total

August 20, 2009 at 4:51am by Maria Montana

I tend to see things going this way as well. I'm certain this won't stop at drug use and party behavior (which is actually a ridiculous qualifier as some of the best employees I've seen partied hard on the weekends). What happens when you're denied a job because of some political or religious views you espouse on blog that the HR person doesn't agree with? You know, the kind of information they aren't allowed to ask you in an interview setting. If it can't be asked in an interview they shouldn't be allowed to go looking for that info online. But, I guess you can always make your profiles private so only people you want to see them can.