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The World's Most Innovative Companies

By: Mark Borden, Bill Breen, Jeff Chu, Josh Dean, Rebecca Fannin, Amy Feldman, Charles Fishman, Paul Hochman, David Kushner, Mark Lacter, Robert Levine ,David Lidsky, Ellen McGirt, Danielle Sacks, Chuck Salter, Elizabeth Svoboda, Linda TischlerThu Feb 14, 2008 at 6:35 PM
The World's Most Innovative Companies

Eric Ryan and Adam Lowry of Method | photo by Suzy Poling

We canvassed the experts, analyzed the products, and crunched the numbers. From visionary upstarts to storied stalwarts, here are companies that dazzle with new ideas -- and prove beyond a doubt how business is a force for change. We call them the Fast 50.

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Eclipse Aviation


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Courtesy of Nokia



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Rubel, crowned Footwear News’s Person of the Year for 2007, isn’t stopping the extreme makeover there. In 2006, Payless nearly doubled its earnings. Then last spring, the CEO shook up the industry with two major acquisitions: $91 million for Collective Licensing International, a brand-management company that owns names such as Airwalk and American Eagle, and $800 million for Stride Rite Corp., whose brands include Keds and Saucony. Collective Brands Inc. (the parent company’s new name) is now the largest non-athletic-shoe company in the western hemisphere, giving Rubel a triple threat of retail, wholesale, and licensing leverage. Says Rubel, who has become a regular at Fashion Week: “Initially it was pretty difficult getting designers on board to sell cheap shoes. Now we’re getting phone calls from designers who want to work with us.” -- Danielle Sacks


#43 AIRASIA

Seven years ago, former music exec Tony Fernandes paid 25 cents for an ailing carrier with two creaky planes and $12 million in debt. Today, AirAsia’s bottom-of-the-pyramid strategy has created one of the world’s fastest-growing, most-profitable carriers, with the lowest operating costs in the industry and fares as cheap as $3. “It’s like our bus,” says Yap Choo Ying, who runs a market stall in eastern Malaysia and now regularly jets to Kuala Lumpur to see her grandkids. In November, the Malaysian company made a risky bet by going long-haul, adding flights to Australia; this year, it will add flights to China and India, where billions of people have yet to take to the skies.


#44 CURRENT TV

“We wanted to democratize television,” Al Gore told us last summer, of his quest to create a cable network that piped content pitched to -- and created by -- young people. But if the initial idea was Gore’s, credit for Current TV’s subsequent traction goes to CEO Joel Hyatt. Launched in August 2005, Current became profitable in 18 months. “I knew nothing, and I mean nothing, about the cable industry,” Hyatt says. But that ignorance freed his team to dream big, and by the end of 2007, more than a third of Current programming was being created by viewers and delivered to Current via the Web. Hyatt reinvented the ad model as well, inviting the likes of Sony and Toyota to tap his audience’s creativity; to date, 39 viewer-generated ads have aired.


#45 SUN MICROSYSTEMS

Data centers account for some 3% of world energy use, and Sun has taken that as a dare. Last year, its mad-scientist approach to energy efficiency -- and $2 billion R&D budget--caused ripples across the industry as the company released the UltraSPARC T2, the world’s most efficient processor; Project Blackbox, the first modular data center; and a new Silicon Valley data center that increases computer power by 456% while cutting energy costs by more than 60%. With four straight profitable quarters for the first time since 2001 and 6% revenue growth, the forecast is sunny.


#46 BMW

The opening of the new $275 million BMW Welt (BMW World) in Munich was a high-water mark for the automaker’s marketing department. Some 1 million pilgrims a year are expected to push their noses to the glass; 45,000 customers will pick up their cars here. But there’s a better reason BMW remains the world’s number-one premium marque. After overhauling its much-criticized onboard computer, the company has refocused on what’s important: the badass automobile. Look for the $30,000 rear-wheel-drive 1-Series coupe (debuting in the United States this year), the 2008 Mini Clubman (a supersize version of the Cooper), and, most impressive, the prototype Hydrogen 7. Yes, Honda has a hydrogen car too -- but if you’re going to be stranded by the roadside for lack of H, wouldn’t you rather it be in a BMW?


#47 TATA GROUP

Within the first 10 days of 2008, Ratan Tata, the magnate behind India’s $72.8 billion Tata Group, made a reported $2 billion bid for Ford’s Jaguar and Land Rover brands and unveiled its long anticipated $2,500 “People’s Car” (called Nano) at a New Delhi auto show. Think about it: In the same week, India’s largest conglomerate shook up both the high-end and the rock-bottom car markets, and made a clear statement that Indian business is not just a tech and outsourcing ghetto.

From Issue 123 | March 2008

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Recent Comments | 14 Total

February 17, 2008 at 6:48pm by john ralston

sorry if this is a repeat - not sure the last post went thru.

I was surprised to see Prosper in this article for several reasons. Among them is high default rates - below is information from Prosper's site showing that defaults are 4.24% for the highest rated borrowers and 45% for the lowest rated borrowers (note actual default rates will be higher since some of these loans are only six months old).

Prosper, unlike other 2.0 firms, has squelched input from the community by deleting all the old forum postings and putting in a new process that screens all comments. Screening is usually fine, but many posts do not make it thru - seems like Prosper does not want its community to be engaged.

Here are the stats - hopefully they will make sense with this cut/paste...

Estimated ROI Help
Performance metric AA A B C D E HR
Average lender rate 10.74% 12.69% 15.05% 17.78% 20.81% 24.03% 23.80%
Net defaults -4.24% -7.01% -11.72% -15.63% -19.09% -29.65% -45.55%
Adjustment (interest and fees) -0.22% -0.43% -0.76% -1.21% -1.72% -2.85% -4.29%
Prosper servicing fee -0.49% -0.48% -0.70% -0.68% -0.67% -0.56% -0.53%
Average annual return 5.80% 4.77% 1.87% 0.25% -0.67% -9.02% -26.58%

Sorry this is not more positive, but I want to make sure you had perspective from someone who has been (was) a long term lender on Prosper.

John R.

February 19, 2008 at 12:00am by Jeremy Fretts

It is ironic to me as a user of AutoDesk products to see them on this list. I suppose their success as a business, and as a technology innovator merits #25. However, it is worth noting that many of their users are at best begrudging at accepting their market dominance.

In ten years of architectural practice, I can't say that I've met ANYONE who truly loved AutoDesk's products. In many cases, they are in fact loathed.

True competition would serve the industry well-- someone needs to inspire improvements to AutoDesk's user interfaces, help documentation, and pricing structure.

February 20, 2008 at 1:08pm by Mike Adam

Tesco's 'Fresh and Easy?' How innovative can that be? Trader Joe's has been around for years, and the concept sounds the same. They sell organics for prices you'd normally see for non-organic/natural at the grocery store, have fresh meat and produce, and are indeed just slightly larger than a 7-11. And yet, Trader Joes' has just about everything you need. They had $1 cliff bars while everyone else still had them $1.50-2.00.

February 20, 2008 at 2:08pm by Brock Stout

I suppose that each company can be argued with, but Toyota's inclusion made me laugh out loud. They helped invent just-in-time manufacturing (decades ago), but everything else, including auto designs, has been copied from other companies. Even in Japan, Toyota is known as the non-innovator, "borrowing" from competitors. Like most American press representatives, Fast Company just prints Toyota press releases without editing them. Sorry, I can't possibly take you seriously in the future on any issue.

February 20, 2008 at 11:54pm by Christoph Spitzenpfeil

I have to add a similar comment to this article about the 50 most innovative companies. I agree on Toyota as a co-commentator did before. The Lexus cars and even the new Camry are just design copies of the real innovator in the Auto industry - BMW, Mercedes, and Porsche; all three dare new technologies whereas Toyota only deploys them when these new technologies have proven themselves in the market.
I am also missing companies in this list which are helping making our environment cleaner and more livable. Where are those companies - the wind turbine and solar panel manufacturers? I am sorry Google, video game companies & Co. do not belong on this list as innovators. The world would be as good or as bad as it is now with or without them! Last but not least it would be nice if this list would contain more companies - and there are really good ones - from outside the English speaking hemisphere. Innovation does not always have only to do with good balance sheets, more sales, more entertainment, and higher volumes; the world has more difficult issues to deal with than those. This is where the list of the 50 most innovative companies massively falls short.

February 28, 2008 at 2:24am by akram uddin

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March 18, 2008 at 8:52pm by Kristen Wachsmuth

I was surprised and disappointed that Walmart made your list. They have to do more than market energy saving lightbulbs and teach employees about sustainability to be considered a company that is making an environmental transformation. What about all the wetlands and marshes and land that is being destroyed to build their behemoth supercenters right down the street from their current store? Selling 100 million light bulbs in nine months does not make up for that.

August 9, 2009 at 2:36pm by Sergio Mokko

In my opinion, deservedly dominate google and apple. 2 the most innovative companies. By Sergio

August 15, 2009 at 10:36pm by Todd McCalla

There are several companies that looked next to the Cool Springs Galleria that could easily fit into the worlds most innovative companies list. They are startups totally bootstrapping all operations with not one person taking a dime in salary. Williamson County Tennessee, primarily Cool Springs, is a petri dish for venture capital and bright minds.

October 7, 2009 at 9:38pm by cartier jewelry

Nice Post!!

October 20, 2009 at 10:16pm by dd dd

There are several companies that looked next to the Cool Springs Galleria that could easily fit into the worlds most innovative companies list. They are startups totally bootstrapping all operations with not one person taking a dime in salary. Williamson County Tennessee, primarily Cool Springs, is a petri dish for venture capital and bright minds.
http://www.uggboots365.co.uk

October 21, 2009 at 11:29am by Howard Carl

Nike's latest masterstroke is social networking, online and off. From events to the Web to unique retail hubs, Nike is blurring the line between brand and experience. jeep grand cherokee

October 21, 2009 at 11:29am by Howard Carl

Nike's latest masterstroke is social networking, online and off. From events to the Web to unique retail hubs, Nike is blurring the line between brand and experience. jeep grand cherokee

November 23, 2009 at 2:09pm by Faraz Alam

I am big fan of google. I like the way the company has evolved. They are seriously best at web.
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