Eric Ryan and Adam Lowry of Method | photo by Suzy Poling The faces and voices of the world's most innovative company.
Careful readers of this magazine may be scratching their heads right now, in light of our recent cover story laying out the many challenges facing Apple. But the company has had, indisputably, one hell of a run. In the past year alone, three major new products -- iPhone, iPod Touch, and Leopard OS -- fueled triple-digit revenue growth. So while analysts forecast a more earthbound Apple in 2008, it deserves praise. And extra points for style.
In 2007, the social-networking juggernaut had variously impressed with its ability to reinvent the wheel (opening its platform to outside developers) and drawn cyberpickets with its boneheaded missteps (trying to sell advertising by telegraphing its users' every move). But after a year lived dangerously, Facebook is officially A-list, with a $15 billion valuation to boot, thanks to Microsoft's $240 million investment. That's nothing to throw a sheep at.
GE makes our list not on reputation but on the strength of its breakthrough products. Among them: an HD CT scanner that reduces radiation exposure by half, a reengineering of the best-selling CF34 jet engine for the booming Chinese aviation market, and a hybrid locomotive that cuts emissions by 50% -- evidence that Ecomagination is more than just marketing babble. Coming up, commercially viable OLED lighting by 2010.
Nobody can accuse the Palo Alto -- based design firm of taking on easy clients in 2007. The CDC asked Ideo to help tackle childhood obesity; the Acumen Fund enlisted the shop to collaborate on delivering clean water in the developing world; and the Red Cross hired it to help encourage blood donations. "As social issues increasingly become business issues," says Ideo CEO Tim Brown, "this will be a critical new direction for design." Of course, there were awards too. The company's designs for the Eclipse 500 Very Light Jet cabin and cockpit instrument panel won IDEA Gold medals, as did its LCD monitor for Samsung. But it was Ideo's "Keep the Change" campaign for Bank of America that had perhaps the most impact. Based on research showing that boomer women with kids tend to round up their financial transactions, Ideo developed a service that rounds up debit card purchases to the nearest dollar, then transfers the monetary difference from the customer's checking account to her savings. In its first year, 2.5 million customers signed up.
You expect fancy footwear from Nike. But its latest masterstroke is social networking, online and off. From events to the Web to unique retail hubs, Nike is blurring the line between brand and experience.Mark Borden
Read More: Consumer Experiences and Consumer Products
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Comments | 7
March 18, 2008 at 8:52pm
Kristen WachsmuthI was surprised and disappointed that Walmart made your list. They have to do more than market energy saving lightbulbs and teach employees about sustainability to be considered a company that is making an environmental transformation. What about all the wetlands and marshes and land that is being destroyed to build their behemoth supercenters right down the street from their current store? Selling 100 million light bulbs in nine months does not make up for that.
February 28, 2008 at 2:24am
akram uddinshoukathalle007@gmail.com
February 20, 2008 at 11:54pm
Christoph SpitzenpfeilI have to add a similar comment to this article about the 50 most innovative companies. I agree on Toyota as a co-commentator did before. The Lexus cars and even the new Camry are just design copies of the real innovator in the Auto industry - BMW, Mercedes, and Porsche; all three dare new technologies whereas Toyota only deploys them when these new technologies have proven themselves in the market.
I am also missing companies in this list which are helping making our environment cleaner and more livable. Where are those companies - the wind turbine and solar panel manufacturers? I am sorry Google, video game companies & Co. do not belong on this list as innovators. The world would be as good or as bad as it is now with or without them! Last but not least it would be nice if this list would contain more companies - and there are really good ones - from outside the English speaking hemisphere. Innovation does not always have only to do with good balance sheets, more sales, more entertainment, and higher volumes; the world has more difficult issues to deal with than those. This is where the list of the 50 most innovative companies massively falls short.
February 20, 2008 at 2:08pm
Brock StoutI suppose that each company can be argued with, but Toyota's inclusion made me laugh out loud. They helped invent just-in-time manufacturing (decades ago), but everything else, including auto designs, has been copied from other companies. Even in Japan, Toyota is known as the non-innovator, "borrowing" from competitors. Like most American press representatives, Fast Company just prints Toyota press releases without editing them. Sorry, I can't possibly take you seriously in the future on any issue.
February 20, 2008 at 1:08pm
Mike AdamTesco's 'Fresh and Easy?' How innovative can that be? Trader Joe's has been around for years, and the concept sounds the same. They sell organics for prices you'd normally see for non-organic/natural at the grocery store, have fresh meat and produce, and are indeed just slightly larger than a 7-11. And yet, Trader Joes' has just about everything you need. They had $1 cliff bars while everyone else still had them $1.50-2.00.
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