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Google

By: Chuck SalterThu Feb 14, 2008 at 6:35 PM
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Andy Rubin | photo by Russ Quackenbush

The faces and voices of the world's most innovative company.

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Larry Brilliant | photo by Russ Quackenbush


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Marissa Mayer | photo by Russ Quackenbush



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It's too good to be true. That's what Andy Rubin was thinking back in 2005. He'd worked for more than a decade at various tech outfits, including a stint at Apple, and now Google was interested in acquiring Android, his latest venture. When he dug around to see if the Internet giant would be a good fit, Rubin met with what he assumed was the usual Silicon Valley spin: lots of talk about boundless freedom, perfect perks, a culture that prizes spectacular failure more than middling success. Right.

But now he works forGoogle, and Rubin knows something new: It's true. Google is different.

When you visit the Googleplex in Mountain View, California, what's special is elusive. The company looks like the standard-issue Wii-in-the-lounge, hieroglyphs-on-a-whiteboard, code-until-dawn tech shop. But the difference isn't tangible. It's in the air, in the spirit of the place.

Talk to more than a dozen Googlers at various levels and departments, and one powerful theme emerges: Whether they're designing search for the blind or preparing meals for their colleagues, these people feel that their work can change the world. That sense is nonexistent at most companies, or at best intermittent, inevitably becoming subsumed in the day-to-day quagmire of PowerPoints, org charts, and budgetary realities.

The marvel of Google is its ability, after 10 years, to continue to instill a sense of creative fearlessness and ambition, even as it has grown to more than 16,000 employees. Prospective hires are often asked, "If you could change the world using Google's resources, what would you build?" But here, this isn't a goofy or even theoretical question: Google wants to know, because thinking--and building--on that scale is what Google does. This, after all, is the company that wants to make available online every page of every book ever published. Smaller-gauge ideas die of disinterest.

The marvel of Google is its ability to instill a sense of creative fearlessness.

With $14 billion in annual revenue, Google has evolved to become far more than an "Internet search and advertising company." Google's singular worldview sees information as a natural resource, one that should be mined and refined and sorted and universally distributed. Information is a necessity, like clean water. That idea stands at the center of all Google does, unifying what can appear to be wildly disparate projects: mapping the world, searching the Web on a cell-phone screen, providing an early-response system for epidemics and natural disasters, developing cheap renewable energy. Android, for instance, isn't simply a universal platform for mobile-phone applications. It's a new pipe--and a far bigger pipe--to serve a parched landscape.

In the end, the resources and liberty Google entrusts to its workers infuse them with a rare sense of possibility--and obligation: "Are we taking advantage of what we've got here?" they ask. "Are we doing enough? Are we doing everything we can?"

They're thrilling questions, ones we all should ask more often.

Douglas Merrill

CIO and VP of engineering

"I was deaf as a child, and I am dyslexic. I spent a lot of my childhood struggling to do things that everybody else found easy. I adapted by finding tools to make things simple. I'm still fascinated by tools that make it easier for people to explore their worlds.

During the carpool this morning, we heard a song on the radio, and the driver asked, 'When did that come out?' I whipped out my iPhone and did a Google search. That's what drew me here, the idea that we can take the world's information and render it all available and useful.

Organizations that exist for a long time almost always have strong cultures. But any sociologist will tell you it's rare for people to talk about the elements of their culture. Google lives out loud. We argue about strategy and whether our products are good or bad. We argue about everything. But you want conflict to thrive in a supportive way. At heart, I'm an introvert, but I've learned to enjoy the give and take of ideas here. We work hard to protect people who argue.

Our hiring process is legendary. We have hiring committees that are checked by other committees. An engineering candidate talks to an average of eight engineers. I talked to 20 people before I was hired.

I'll ask candidates who aren't engineers how to build a Web crawler. The right answer doesn't matter. I want to hear you think the problem through, because the odds are good that since we're an innovative company, you're not going to know how to do what you're going to be asked to do. You're going to have to figure it out."

From Issue 123 | March 2008

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Recent Comments | 55 Total

October 10, 2009 at 12:32pm by charlie woods

Thank you a pleasant read, interesting and informative.

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October 10, 2009 at 12:35pm by charlie woods

Thank you a pleasant read, interesting and informative.

HEEL LIFT

October 13, 2009 at 10:49am by tintin man

its a good thing that such an influential company is doing its two cents to lift the underpriviledged, of course uniform development is of more value,
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October 14, 2009 at 1:50am by beobow beobow

Google would be to have the Googleplex concentrating on running and innovating passive revenue models while the engineering and product development is done in clusters offshore or out of the State of California.
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October 14, 2009 at 8:34am by Komara Arramuse

it;s perfect mate !

Nice Inspirations, was bookmarked thanks..

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October 18, 2009 at 12:56am by monica fallia

well great article. Innovation on the road!
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October 21, 2009 at 1:40am by moo moo

Google is such a nice company to work with. They pay good attention to the employees. A perfect workplace! ลดน้ำหนัก

October 30, 2009 at 12:37pm by Rose Manandhar

Wow man working with google must really be a dream come true. And i am sure that you are the best fitted for the job. Will you get me in too. :D just joking.

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November 6, 2009 at 5:34am by salvage car salvage car

How great it is to be here, doing the work and enjoying the fun. Working in companies which really accommodate your need for entertainment and innovation should be best! Salvage Auto

November 6, 2009 at 5:56am by document software document software

A great company to work for, I am sure. They really accommodate innovation and tolerate mistakes. Document Management Software

November 7, 2009 at 7:04am by software software

Cool.. The long time experience now pays off. Android should be able to contribute even more to Google. Good luck with the new team! Icon-Software.net provides visitors with informative articles relating to icon tools, icon resource, icon design teams and other icon related things

November 9, 2009 at 8:32am by TaniaYoga TaniaYoga

Cool to hear the stories of people working at Google. There must be many great experiences there. I wonder how smart the employees are. mexican blanketsnd

November 10, 2009 at 12:22am by Diamond Diamond

Ok, they just look like the ordinary men working in a big company. But they are not. I am sure behind the solid smile there is a big brain and creativity that contribute to the rapid growth of Google. fake diamond

November 17, 2009 at 2:28pm by Lynsey Puroclean

Google is certainly a force to be reconed with. It's amazing how they build people. They have systems in place for everything. There is no such thing as a bad employee, just bad systems.
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