Connect with Fast Company

You raise the pertinent issues of management, leadership, and innovation. 2008 is a 'change up' year for all of us. If you work for a business/company that is not listening closely to customers' needs, is not able to change quickly and cost effectively, and not aware of the new competition coming at it from every nook and cranny - then move on now. The full impact and flow on from the sub prime meltdown will play out over the next 2 years - it will change business models dramatically. In the next 2 years your business must be low cost and able to present customers with low priced quality goods and services or you will be history. Good luck to all at GAP.

GAP is an American staple and I hope that Patrick can make them relevant again. During the 90's the GAP did what Zara and H&M are doing today ... selling fashionable clothes at a great price point. Customers aren't fickle, they're incredibly savvy and they're always looking for newness that won't break the bank. I think the GAP can still play in that game. In my humble opinion they have to find away to excite customers again. Something the Levi's store struggles to do and they are a hallmark for American classic. Patrick is on to something; his challenge will be to forecast shopper’s habits. Isn't that everyone's problem though? Good luck Mr. Robinson, I look forward to seeing GAP emerge has a true American Classic.

I really love every piece I've gotten at the Gap, especially the cotton tees and ribbed tees. I have super long legs so need the length, and love all my jeans: Wow they fit my tall body. My sister even commented on my cool jeans so she got some.
Jen Dechant

The consumer is a fickle friend, which ultimately means that you can't please everyone all of the time. If you are always chasing your competitors, you will never get ahead, instead stay true to who you are and others will follow. I have been a long time shopper/believer of the Gap Inc brands as well as my family and friends; we haven't always agreed on all of the organization decisions, but we believe in what they stand for and continue to shop there. BTW...I have to disagree, you can never get enough of a good thing.

GAP=Classic Hip. It's a lifestyle. To embody that lifestyle, the brand needs anticipate where the Classic Hip mindset will be and get there ahead of everyone else. Looking back to determine classic is flawed thinking. When new designs are unveiled, the customer should think, "I'd be crazy not to buy that." One thought, Classic Hip is driven by demographics, mainly age and ethnicity.