Related StoriesActually, it's hard to see most young people getting that excited about such insight, even if they can get the information instantly. (I know I spend too much at Amazon and Forever 21. So what?) And when you already know you're broke, it doesn't seem all that helpful to get a text message from Mint reminding you that your bank balance is low. Nor is it clear that doohickeys like slider graphs and a blog will be enough to keep ordinary dudes from wandering away instead of continuing to feed their financial Webkinz after an initial sign-up.
In the long run, for Mint to succeed in being useful, it may have to give up being fun. It's telling that the first additional feature Patzer's users asked for was a way to monitor their student-loan accounts, not exactly an enjoyable task for most people. Mint is selling its users a way to overcome a "pain point," that "dull, throbbing" feeling described by Sethi. But the less responsible among us may continue to choose the temporary bliss of denial. "You set this up in two minutes, and that's the only work you ever have to do," Patzer claimed in his Finovate presentation. He got laughs when he added, "It's so easy to use, people will actually use it." But Mint may take longer to catch on than using deodorant ever did.
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Recent Comments | 12 Total
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