A Mad Man Gets His Head Together

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Right and Left Brain From left to right: Maurice Lévy, Davig Droga, and David Kenny at Droga5 offices in Manhattan.

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That's certainly a vision that resonates with Penry Price, Google's VP of advertising sales for North America. "Digital is a microcosm of the whole industry," he says, calling Kenny a leader not just in digital advertising, but industrywide. "It's a world in which leverage doesn't come from size -- it comes from knowledge." Kenny intends to serve up that knowledge. Droga hopes to exploit it.

"Ultimately," says Kenny, "we need all the consultants and operational folks we can get. But we also need artists and poets." If both sides can truly merge, Lévy might have his revolution after all.

Correction: While Publicis Groupe is an investor in Honeyshed, it has no ownership stake in Droga5 itself.