Table of Contents | June 2008

Table of Contents | June 2008

Features

Believe It or Not, He's a PC
Alex Bogusky built the country's slickest ad shop using Apple products. His next challenge: Persuade people like him to buy Microsoft's stuff. By Danielle Sacks
The Good, the Bad, and the Boring
Microsoft's ad campaigns have rarely been memorable. By Ellen Gibson
Sex vs Ethics
In the beginning, American Apparel put a "sweatshop free" label on its t-shirts. but sex turned out to be a better sell than good labor practices. Lessons in the limits of altruism. By Rob Walker
A Mighty Wind
Texas tycoon T. Boone Pickens has been dubbed the "Oracle of Oil." So why is he building the world's largest wind farm? By David Case
Special Report: China in Africa
With its resource-hungry push into the sub-Sahara, beijing puts the planet to the test. By Richard Behar
Infographic: The Race for Raw Materials
Thanks to aggressive deal making in the sub-Sahara, China has dramatically boosted its economic footprint in Africa.
Infographic: Dead Heat
Thanks to aggressive deal making in the sub-Sahara, China has dramatically boosted its economic footprint in Africa.
Infographic: Beijing's Leverage
China still has a huge war chest for African deals and, unlike the U.S., doesn't make demands for transparency or human rights.
Mozambique: A Chain Saw for Every Tree
In just a few years, China has become the world’s top consumer of timber. The Chinese are all over Mozambique clearing trees.
Infographic: China's Taste for Trees
In just a few years, China has become the world's top consumer of timber.
Zambia: China's Mine Shaft
China’s demand for copper has grown sixfold in five years.
Infographic: The Lure of Copper
China's demand for copper has grown sixfold in five years.
Congo: A Moment of Truth
China is gobbling up natural resources of all kinds.
Infographic: The Omnivore
China is gobbling up natural resources of all kinds.
Equatorial Guinea: A Strongman Turns East
China is the number two oil consumer behind the U.S. -- and gaining fast.
Infographic: A Black Hole for Black Gold
China is the No. 2 oil consumer behind the U.S. -- and gaining fast.
Endgame: Hypocrisy, Blindness, and the Doomsday Scenario
The West is losing its hold on Africa as China steps in to lead the world.

Fast Talk: The Business of Broadway

The Business of Broadway
How Fresh ideas from finance, film, and TV are creating new opportunities for the theater
By Cora Daniels
Slideshow: The Business of Broadway

Now

Now June 2008
What's happening in June, from Wal-Mart's annual meeting to the World Barista Championships. By Theunis Bates, Clay Dillow, Bianca Bosker, Anya Kamenetz, Abe Lebovic, Beth Adams, Ellen Gibson
Applaud: Congratulations, Graduates!
It's diploma season again, which means not only that a new batch of students will soon be facing the reality of the workplace but also that universities will be handing out honorary degrees. A look at several honorees -- and how they earned their doctorates. By Kate Rockwood
Numerology: A Hill of Beans
At the World Barista Championship in Copenhagen, Denmark, from June 19 -- 22, coffee makers from around the globe will go cup-to-cup. Here's a look at the most popular caffeine-delivery system on earth. By Theunis Bates

Next

Beware the Puppet Master
A new science called evolutionary economics offers fresh insights into how the business landscape isn't controlled from the top. By Michael Shermer
Three Who Get It
Smart companies focus on customers. They don't ask for government bailouts.
The Mad Scientist of Mobile Phones
Millions use Nagesh Challa's gadgetry -- in Japan. Now he wants to change how Americans shop.
By Elizabeth Svoboda
Strike Up the Band
How Audrey Arbeeny and Michael Sweet use sound to help NBC orchestrate its Olympic coverage into narrative storytelling. By Lucas Conley

Columns

Scobleizer: Star-Spangled iPhone
Eighteen programs that add skyrockets to your "genius phone" By Robert Scoble
Made To Stick: A Dirty Shame
How marketers create disgust and embarrassment -- and why we shouldn't put up with it
By Dan Heath & Chip Heath
Modern Manufactured Marketing Stigmas By Dan Heath & Chip Heath
Not So Fast: Neighborhoodlums
Exploding the myths, presumptions, and pretensions of the "buy local" bullies
By Elizabeth Spiers

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