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50 Ways to Green Your Business

By: Mark Borden, Jeff Chu, Charles Fishman, Michael A. Prospero, and Danielle SacksWed Dec 19, 2007 at 8:25 AM
Half-a-hundred options for cleaning up your business, from the universal (catch that rainwater!) to the specific (lose the plastic bowls!). Mix, match--join in.

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19 By 2009, the cost of powering and cooling data centers will eclipse the cost of the servers themselves. Hence IBM's Project Big Green, a billion-dollar-a-year investment in technology to double the efficiency of servers that currently can run at only 30% capacity--a move that could save clients 40% in IT-power costs.

20 Few things scream "waste" as loudly as the plastic containers you fill at salad bars. Even Whole Foods Market used them--until this spring, when it replaced them with ones made of sugar-cane waste. Salad containers have a useful life of about 35 minutes, but the plastic ones have an actual life of thousands of years; the new ones decompose in about 90 days.

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From Issue 120 | November 2007

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