Fast Company Magazine December 2007 Issue 120

Table of Contents | November 2007

Features

Motorhead Messiah: Johnathan Goodwin can get 100 mpg out of a Lincoln Continental, cut emissions by 80%, and double the horsepower. Does the car business have the guts to follow him? By Clive Thompson; The Evolution of Diesel
By Fast Company Staff
Facebook is the "It" Company of 2007.: 41 million users and growing. The cool spot for coders. The hot place to test a business. The "it" company of 2007. By Ellen McGirt; Apps Mania
By Fast Company Staff
50 Ways to Green Your Business: Half-a-hundred options for cleaning up your business, from the universal (catch that rainwater!) to the specific (lose the plastic bowls!). Mix, match--join in. By Mark Borden, Jeff Chu, Charles Fishman, Michael A. Prospero, and Danielle Sacks; Hire This Guy
In the fast-changing world of corporate sustainability, environmental consultants are the new management gurus. And Mike Brown is the master. By Charles Fishman
eBay's Chaos Theory: With its buyers swamped by a sea of choices--and its growth rate slowing--the online giant gambles on helping shoppers find what they want. By Chuck Salter; Infographic: Counting on the Core
EBay depends on its marketplaces, but other parts of the company are growing faster. Here's where revenue came from in 2006.; Infographic: Marketplace Slowdown
Although the absolute numbers keep going up, overall the annual rate of growth of eBay's core business is slowing dramatically.; Infographic: Buyers and Sellers
EBay's shares have shown some modest improvement but remain well below their 2004 highs.
Do You Want to Play?: Richard Garriott set out to design an online game that would shake up a genre he helped create. It has taken six years--with time off to train as a cosmonaut, hunt shrunken heads, and study magic. By Peter Lewis; Multiplayer Economics
By Fast Company Staff
Nightmare in Boomtown: Mark Seidenfeld was just another American cashing in on the post-Soviet boom. Then one bad deal in Kazakhstan sent his life into a spiral of extortion, Siberian prison, and frontier justice. A cautionary tale. By Jonathan Green

Fast Talk: That's Entertainment 2.0

Matching Message and Medium: By Kate Coe
Platforms for the Pre-K Crowd: By Kate Coe
Connecting the Dots: By Kate Coe
Inside the Mind of a Cylon: By Kate Coe
Stuffing the Channel: By Kate Coe

Now

Drug Flow and Deal Flow: By Tinker Ready
Conferences: By Alec Appelbaum
People to Watch: By David Futrelle
Hype Machines: By Michael A. Prospero
Coffee + Cash: By Fast Company Staff

Magic Shop: Are your frontline employees going to save or kill your most important quarter? At Apple, nothing is left to chance. By Alex Frankel; Going Native
Before Alex Frankel found nirvana at the Apple Store, he spent almost two years seeing life through the eyes of a service-industry wage slave. His journey yielded intriguing insights about some of the country's most cherished companies. By Kate Bonamici Flaim
After the Virgin Birth: Fred Reid, CEO of the fledgling carrier Virgin America, talks management strategy and explains his beef with airline food. By Linda Tischler
Wi-Fi Meets The Wire: Motorola's high-speed wireless networks give cops slick new tools to fight crime. By Mark Lacter; Infographic: Upward Mobility
Motorola estimates that the total market for large-scale wireless, including government projects, will grow in the double digits year over year for the rest of the decade. By Fast Company Staff
Old Bird, New Feathers: Patrick Martins has brought once-endangered turkey breeds back to the Thanksgiving table. By Jess McCuan
At Frog, Being Green Isn't Easy; It's Essential: Committing to clean design. By Linda Tischler
Sketchpad: Trek Bicycle Lime: Millions of Americans haven't been on a bike since they were kids. Here's how Trek set about getting them back. By Michael A. Prospero

Columns

The Scoble Show: The New Road Warrior: Ten apps for your cell phone that let you finally leave your laptop at home. By Robert Scoble; Scoble on Tech on FastCompany.com
Robert Scoble is a technology enthusiast and video podcast evangelist. Here you will find his magazine columns and web exclusive videos, as well as excerpts from his blog citing the best of the tech web.
Made to Stick: Analysis of Paralysis: If your strategy doesn't help employees act, it's not a strategy. By Dan Heath and Chip Heath; There Are Competing Priorities in Every Business.
A clear, simple strategy helps ensure that the best choices are made. By Fast Company Staff
Green Business: Are Carbon Offsets a Cop-Out?: Fighting climate change may have become a crusade--but it's no sin to do the easiest thing first. By David Roberts
Murketing: Going for the Gut: Our heroes may crunch the numbers, but we like them to play their hunches. By Rob Walker
Not So Fast: Soap Gets in Your Eyes: How our buying fever becomes bubblicious. By Elizabeth Spiers