Think about the ideas that are important to you: Could you hook them to something in the environment? An anti-nuclear-testing group, for instance, quietly placed signs around the walk buttons at urban crosswalks, and as a pedestrian's finger moved toward the button, he'd notice that the sign read the world could end this easily. Suddenly, people would flinch, and think about nuclear weapons when crossing the street.
Whether you're judoing a multinational or just reminding yourself to pick up milk, try planting some idea triggers in your environment. And if you think you'll forget, just put this magazine by the front door.
Read more Made to Stick columns
Dan Heath and Chip Heath are the best-selling authors of Made to Stick: Why Some Ideas Survive and Others Die. If you've successfully created a trigger or performed some idea judo, tell us.
Feedback: heaths@fastcompany.com
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