Issue 119

October 2007


  • The Hard Sell

    Sex sells, or so goes the adage, but does it sell to everyone, all the time? Not always, according to Tom Reichert, a professor at the University of Georgia who examined men's and women's reactions to sexually charged ads. In the research, to be published this fall, Reichert and his colleagues used a simple test called the Sexual Self-Schema to measure how comfortable people are with sex by asking how well a series of adjectives (such as "uninhibited," "spontaneous," and "arousable") describe them.

  • Next

    • Tough Guys

      How the NFL and its corporate partners have been able to avoid a permanent black eye despite persistent drug and violence problems.

    • Moneybags

      Citywide plastic-bag bans are gaining momentum. But will companies be the ones that force us to change?

    • Business Left Undone

      Bill McGuire left UnitedHealth in the wake of an options scandal. While he awaits his fate, he refocuses on his great passion: reforming health care.

    • Spicing Up the Gum Trade

      The Wrigley Global Innovation Center is changing the way the venerable candy maker creates products. How a sleek new chew came to be.

    Fast Talk

    • Fast Talk: A Shining Biofuel Success

      Patricia Woertz

      CEO, Archer Daniels Midland Co.
      Decatur, Illinois

      Patricia Woertz, 54, a veteran of Chevron and Gulf Oil, plans to increase ADM's focus on ethanol and other biodiesel fuels.


    From the Editor

    • Letter from the Editor

      What does design really contribute to an organization's bottom line? In a global marketplace where price competition and commodification have slashed margins and "reengineered" jobs, it can be easy to peg what designers do as an indulgence--style over substance, form over function. Committing business resources toward the tangible is just more efficient than--sniff--the soft world of design.