Not long ago, Yves Béhar was a self-described "slumlord" to cover his rent. Now he's a superstar. By Linda Tischler
Image: Design That Makes a Difference
The XO-1, known as the $100 laptop, which Béhar designed for Nicholas Negroponte and MIT Media Lab's One Laptop per Child project, is no mere plaything. It has beefy Wi-Fi and can be powered by rechargeable battery, foot pedal, or human-powered lawnmower-style cord. It's the size of a textbook and lighter than a lunch box, and with its "transformer" hinge, can be used as standard laptop, e-book, or gaming device. By Fast Company Staff
Video: Yves Béhar on Furniture Design
Senior Writer Linda Tischler caught up with Yves Behar at this year’s International Contemporary Furniture Fair, where he discussed furniture design principles.
The phrase "interactive advertising" is everywhere. Bob Greenberg actually makes it. By Danielle Sacks
Video: R/GA Interactive Advertising
Bob Greenber’s R/GA is Madison Avenue’s most creative interactive advertising agency, working with clients such as Nike, Nokia, and Verizon. Here’s a video tour of some of the firm’s best work.
The design whirlwind behind everything from Richard Branson's space suits to a new global condo empire, Philippe Starck weighs in on the importance of fantasy, energy, and bivalves. By Linda Tischler
Sam Lucente's business is corporate design. Persuasion is his game. By Bill Breen
Image: Hot Buttons
When Lucente started at HP in 2003, he had an outside firm do an audit of the company's products. It turned up enough navigation controls, including those shown below, to fill a 4-foot-by-8-foot poster. Now the Q Control, at right, is becoming the universal "steering wheel" for all the company's hardware. By Fast Company Staff
Image: The Evolution of a Printer
HP's design language is continually evolving. Below: Design chief Lucente highlights some of the key changes between an all-in-one printer from 2003, the PSC 2175, and the C6280 AiO, due out this fall. By Fast Company Staff
Image: Blackbird--Will It Fly?
Marketing chief Satjiv Chahil and CTO Phil McKinney, of the PC division, worked with the corporate-design group on a new gaming PC, the Blackbird: a side view; the other side, with the sliding panel removed to let players change components inside; copper pipes that cool the motherboard; the hydraulic door on top of the machine, which hides a variety of ports. By Fast Company Staff
LEED buildings get lots of buzz, but the point is getting lost. By Anya Kamenetz
Point Spread
LEED certification for new construction is based on specific actions in six categories. Each action earns a point. Here's a sampling. By Fast Company Staff
Charge up your iPod: October is ripe with digital-entertainment conferences. There are at least five big ones, and if you tried to attend them all, you'd spend most of the month in airport club rooms. Here's a cheat sheet to help you prioritize. By Brian Dwyer
How the NFL and its corporate partners have been able to avoid a permanent black eye despite persistent drug and violence problems. By Patrick J. Sauer
The Money Game
Despite the NFL's problems, the league remains the premier advertising and marketing platform for companies that target men. An official sponsorship lets companies use all NFL and team logos in their marketing and promotions, and get value from being seen on television during games (in sideline Gatorade dunks, for example). Rival companies that lose out on an official deal cleverly formulate counterstrategies to associate themselves with NFL teams and players. Here are the marketing muscle matchups in four popular advertising categories. By Michael A. Prospero
Winning high-tech hearts through their stomachs. By Adam Bluestein
The Future Earth Diet
Bon Appétit Management Co.'s latest initiative in the 400-plus corporate cafés it manages is a low-carbon diet. The plan aims to minimize the carbon footprint of Bamco's food-service operations. Here, a look at the targets. By Fast Company Staff
Bill McGuire left United-Health in the wake of an options scandal. While he awaits his fate, he refocuses on his great passion: reforming health care. By Ellen McGirt
The Wrigley Global Innovation Center is changing the way the venerable candy maker creates products. How a sleek new chew came to be. By Evan West
Image: Top Gum
As sales of the classically cavity-causing stuff have dropped off, manufacturers are rolling out sugar-free varieties that boast special benefits such as teeth whitening, as well as neat packaging. Wrigley has high hopes for its new 5 gum. A good gauge will be if it can match the performance of newcomers such as Stride and Splash. By Elise Waxenberg
Cofounder Jerry Yang returns as CEO and ushers in a more social Yahoo. By Robert Scoble
Scoble on Tech on FastCompany.com
Robert Scoble is a technology enthusiast and video podcast evangelist. Here you will find his magazine columns and web exclusive videos, as well as excerpts from his blog citing the best of the tech web.
Video: Yahoo! Again
Yahoo! is sitting well with it's portfolio of high-profile Web 2.0 companies, and co-founder Jerry Yang taking of as Chief Yahoo!. The purchase of AJAX collaboration-ware Zimbra heralds a three way battle for the business end-user.
Video: Yves Béhar on Furniture Design
