Her Space: A Guide to Ashley's World

"It's all about giving girls what they want," is the way the 17-year-old explains her success.

BY Chuck Salter | September 1, 2007

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The Magazine

The Layouts

Slideshow: The CEO Who's, Like, 17
Meet the founder of Whateverlife.com -- a teen who transformed her hobby of designing MySpace layouts into a boomingly lucrative online business.
How a Teenager's Hobby Became a Booming Online Business
No rich relatives? No professional mentors? No problem. Ashley Qualls, 17, has built a million-dollar web site. She's LOL all the way to the bank. :)
Whatevercash.com
How Ashley financed her business.
Teen Traffic
Here's how Whateverlife.com is ranked by Quantcast, which analyzes traffic to more than 20 million sites.

The Magazine
When Ashley launched a magazine to encourage more response from her audience, a thousand teens volunteered to contribute.

The Site Builder
More than 58,000 visitors have used the teen-to- teen tutorial and tools for creating a Web site that were introduced in May.

The Layouts
Whateverlife took off when friends asked Ashley to design their MySpace pages. The inventory of more than 2,600 free layouts is still the site's main draw.

From Issue 118 | September 2007

Fast Company

Her Space: A Guide to Ashley's World

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