We pitch into landfills 38 billion water bottles a year -- in excess of $1 billion worth of plastic.
24% of the bottled water we buy is tap water repackaged by Coke and Pepsi.
Related Stories The Bottled Water PollIf bottled water isn't proven to be either healthier or better for you, why drink it?
The largest bottled-water factory in North America is located on the outskirts of Hollis, Maine. In the back of the plant stretches the staging area for finished product: 24 million bottles of Poland Spring water. As far as the eye can see, there are double-stacked pallets packed with half-pint bottles, half-liters, liters, "Aquapods" for school lunches, and 2.5-gallon jugs for the refrigerator.
Really, it is a lake of Poland Spring water, conveniently celled off in plastic, extending across 6 acres, 8 feet high. A week ago, the lake was still underground; within five days, it will all be gone, to supermarkets and convenience stores across the Northeast, replaced by another lake's worth of bottles.
Looking at the piles of water, you can have only one thought: Americans sure are thirsty.
Bottled water has become the indispensable prop in our lives and our culture. It starts the day in lunch boxes; it goes to every meeting, lecture hall, and soccer match; it's in our cubicles at work; in the cup holder of the treadmill at the gym; and it's rattling around half-finished on the floor of every minivan in America. Fiji Water shows up on the ABC show Brothers & Sisters; Poland Spring cameos routinely on NBC's The Office. Every hotel room offers bottled water for sale, alongside the increasingly ignored ice bucket and drinking glasses. At
Thirty years ago, bottled water barely existed as a business in the United States. Last year, we spent more on Poland Spring, Fiji Water, Evian, Aquafina, and Dasani than we spent on iPods or movie tickets--$15 billion. It will be $16 billion this year.
Bottled water is the food phenomenon of our times. We--a generation raised on tap water and water fountains--drink a billion bottles of water a week, and we're raising a generation that views tap water with disdain and water fountains with suspicion. We've come to pay good money--two or three or four times the cost of gasoline--for a product we have always gotten, and can still get, for free, from taps in our homes.
When we buy a bottle of water, what we're often buying is the bottle itself, as much as the water. We're buying the convenience--a bottle at the 7-Eleven isn't the same product as tap water, any more than a cup of coffee at Starbucks is the same as a cup of coffee from the Krups machine on your kitchen counter. And we're buying the artful story the water companies tell us about the water: where it comes from, how healthy it is, what it says about us. Surely among the choices we can make, bottled water isn't just good, it's positively virtuous.
Except for this: Bottled water is often simply an indulgence, and despite the stories we tell ourselves, it is not a benign indulgence. We're moving 1 billion bottles of water around a week in ships, trains, and trucks in the United States alone. That's a weekly convoy equivalent to 37,800 18-wheelers delivering water. (Water weighs 81/3 pounds a gallon. It's so heavy you can't fill an 18-wheeler with bottled water--you have to leave empty space.)
Meanwhile, one out of six people in the world has no dependable, safe drinking water. The global economy has contrived to deny the most fundamental element of life to 1 billion people, while delivering to us an array of water "varieties" from around the globe, not one of which we actually need. That tension is only complicated by the fact that if we suddenly decided not to purchase the lake of Poland Spring water in Hollis, Maine, none of that water would find its way to people who really are thirsty.
A chilled plastic bottle of water in the convenience-store cooler is the perfect symbol of this moment in American commerce and culture. It acknowledges our demand for instant gratification, our vanity, our token concern for health. Its packaging and transport depend entirely on cheap fossil fuel. Yes, it's just a bottle of water--modest compared with the indulgence of driving a Hummer. But when a whole industry grows up around supplying us with something we don't need--when a whole industry is built on the packaging and the presentation--it's worth asking how that happened, and what the impact is. And if you do ask, if you trace both the water and the business back to where they came from, you find a story more complicated, more bemusing, and ultimately more sobering than the bottles we tote everywhere suggest.
In the town of San Pellegrino Terme, Italy, for example, is a spigot that runs all the time, providing San Pellegrino water free to the local citizens--except the free Pellegrino has no bubbles. Pellegrino trucks in the bubbles for the bottling plant. The man who first brought bottled water to the United States famously failed an impromptu taste test involving his own product. In Maine, there is a marble temple to honor our passion for bottled water.
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Recent Comments | 52 Total
May 27, 2008 at 8:35pm by John Riley
In relation to quality and this discussion, most brands of bottled water have been tested and shown to have no health benefits above those of tap water, many consumers won’t be convinced. Consumers are increasingly worried about the quality of bottled water that is often bottled using the same municipal water supplies that come out of home tap water.
The amount spent on bottled water is staggering.
The global soft drink and bottled water manufacturing industry is expected to produce revenue of $146.5 billion in 2008, with growth projected to continue at a rate of four percent, with the U.S. at its forefront, producing revenue of an estimated $168.6 billion by 2012. Purified water is currently the leading global seller, with U.S. companies dominating the field. The U.S. is the largest consumer market for water the world, followed by Mexico, China, and Brazil . Driving this growth is the global rate of consumption rising by 10 percent in 2007.
The current mediascape, particularly women’s magazines, is saturated with images of celebrities flaunting premium water products in fashionable designer bottles,” he said. “This has particularly been the case with Fiji water, with celebrity uptake no doubt contributing largely to the brand’s success in the U.S.”
Females and younger consumers account for slightly larger levels of bottled water consumption, with media support behind a brand, the bottle design, and the label all playing a part. Women are also more diligent than men at drinking the recommended eight glasses of water a day, as well as being, on the whole, more health conscious
Here are some more details. Source is IBISWorld
http://www1.ibisworld.com/pressrelease/pressrelease.aspx?prid=124
June 9, 2008 at 9:41am by N K
"What's different about water, of course, is that it runs from taps in our homes, or from fountains in public spaces. Soda does not."
This is fallacious. First of all, fountains in public spaces can be few and far between. The NY Times is running an editorial about this, urging the revival of the street-corner water fountain. Outdoor fountains are also shut off seasonally at least in temperate regions.
More to the point, soda running from free fountains or taps would be a BAD thing, not a good thing. Soda is evil and extremely unhealthy, a negative compared to bottled water in every respect, and environmentally significantly worse than water (add the artificial chemical industry and the industrial corn syrup industry to the environmental woes). Substitution of bottled water is a positive step in every regard.
Of course tap water is the ideal, and it is good to see it being promoted by cities and the press. Trendy reusable bottles are part of the solution. One positive sign: SIGG bottles are sold out everywhere and production cannot meet supply. Most of these bottles are being used for water. Go SIGG!
October 1, 2008 at 8:32am by William Marks
I have been researching and writing about water for over 40 years, and have traveled to 15 countries to study their ancient and current water management practices, including islands in the South Pacific.
Besides that, my personal library contains over 1,000 books, never mind countless articles, videos, and DVDs on the multidimensional subject of water.
Needless to say, I am enamored by the entity of water and all that it represents to humankind and the living world.
Relative to the subject of putting water into billions of plastic bottles and shipping them around the world - I believe humankind has lost sight of water's purpose.
For example, the small island nation of Fiji with its population of about 150,000 - is now controlled by a military regime that took control via the 2006 Fijian coup d'état.
With such an unstable government - the people suffer while some industries prosper. One of these prospering companies is Fiji Water. Water imported into the US from the island nation of Fiji is ranked number 2 in bottled waters. France, of course, is number 1 of US bottled water imports.
Today, about one-third of Fiji’s people lack access to clean drinking water, leading to incidents of typhoid and other water-related diseases.
The irony of this statistic is that Fiji Water exported about 130 million liters of Fiji water in the past year. To put on a “green face” to the world – Fiji Water returns a token amount of money to help with bringing clean water to various areas of Fiji. However, according to a recent BBC investigation, the Fiji capital of Suva, where Fiji Water flies their bottles from – has an undependable water system due to infrastructure failure.
And, let’s not overlook the “transnational” power Fiji Water wields over the relatively powerless rulers of Fiji.
In early July of 2008, the Fijian government proposed a tax on bottled water in order to generate income and to help conserve the island’s water resources. In a span of a couple of weeks – Fiji had to abort the bottled water tax because of arm-twisting by the bottled water lobby.
The arm-twisting occurred when bottling companies shut down factories – stating that they would not operate under such a tax.
This bottled water protest would have cost Fiji up to $3 million in lost export revenues a week. With such a big gun to their heads – the Fijian government dropped their tax proposal.
Now, to wrap this up – there is one vital aspect of this Fijian water debacle that never receives mention. And, that is the long term environmental consequence of taking precious, life-giving water and putting it inside plastic containers for transplanetary shipment up to 10,000 miles. By the way – most of us know that freshwater on volcanic islands is rare – due to the porous soils and rocks that make up such islands. Therefore, any freshwater that is found on a volcanic island is precious because it usually flows out into the ocean rather quickly.
Freshwater is the most precious liquid on Earth. Through the alchemical miracle of our hydrologic cycle – freshwater is naturally manufactured by nature and temporarily stored on land. And, only a small fraction, about one-hundredth of one-percent, is readily available for human use.
The key to the success and sustenance of all life is the energetic flow of water through our biosphere. When precious freshwater flows from land and mixes with our world’s seawater – there is a magical explosion of life along the so-called “coastal zone.” This explosion of coastal life is vital to the foundation of the food chain serving all oceanic life.
When we pump freshwater from any volcanic island, such as we find in Fiji – we remove a vital life-giving force from that region of the ocean. In fact, Fiji Water brags about how remote the Fijian islands are – and thus capitalize on the purity of Fiji water. However, this remoteness is what makes Fijian freshwater all the more valuable to the local people, their island ecosystems, and the oceanic ecosystems that have evolved in that region over millions of years.
Therefore, each time you see a bottle of Fiji Water – consider the price of that bottle of water to our living world today and our living world of the future. Perhaps, you may see that the price is far beyond that of what you take out of your pocket and then throw away into the garbage bin after a couple of gulps. William E. Marks 10/1/08
October 15, 2008 at 11:36am by julie c
Volvic the french bottled water is now currently working with Unicef on projects that helps provide water to Africa. Everyone should really check out the website. http://drink1give10.com
October 15, 2008 at 11:46am by julie c
Volvic the french bottled water is now currently working with Unicef on projects that helps provide water to Africa. Everyone should really check out the website. http://drink1give10.com
November 13, 2008 at 12:52pm by Charles Fishman
November 20, 2008 at 11:37am by Anomoly Smith
This article is very one-sided just look at the poll:
# 1) It's mobile and convenient to use a bottle
# 2) I don't know, I just do it without thinking
# 3) Bottled water tastes way better than tap water
# 4) Tap water isn't as healthy and good for me as bottled water
where is the none of the above option?
where is the i would rather not drink the carbonated, caffeinated, sugar filled soda?
Where is the i prefer not to fill my body with sugar and high fructose corn syrup "juice'?
Sometimes when it comes down to it you simply have to pick the lesser of the two / three evils.
don't like Tea, never have and maybe never will and up until about a few years ago soda, fake juice or tea was your only options.
I stopped drinking soda about 10 years ago and it opened my eyes to a lot of things.
more than 80% of what i drink is water (milk making up most of the rest with 100% juice filling in the last few percent) -
when you drink that much water you can taste the difference in water. Tap water might be fine for the occasional drinker or for some places in the country, however even in the good ol' US i've filled a cup with tap and had it a murky white color... are you just going to slap a little filter on that and drink it down... i guess that's your choice -
i'm saying that not all people who drink bottled water are "snobs" or ignorant... rather they are forced to pick the lesser of the evils.
December 11, 2008 at 5:49pm by Daniel Timm
My background is as a chemist from Columbia U up in NYC. I now work as a technical columnist for a major (non-corporate) US news source.
Tap water better than bottled water, all are not equal
I agree, generally, although tap water is not always cleaner than bottled (spring) water. It depends on the municipality of the tap water or the source of the spring water. Basic bottled tap water is never a good idea, and by this I refer to brands such as Aquafina, Desani, etc.
Trying to find a good solution
Curious for an answer, I purchased 3 water testing kits. At my friend and colleague's lab at Portland State University and with home test kits, I tested my home's tap water and my store's spring water, which was shipped in from another state. Both came out to be just as pure. There can be differences, such as the quality of pipes from the tap water's source to your home. If you have an older home, pipes may be made of lead, or with newer homes, they may be made of PVC plastic.
There is no perfect source for urbanites, it seems. City water can be tainted with anything from caffeine to jet fuel for urban dwellers, and farm residue for country dwellers.
Be proactive. The best solution seems to be to test your water yourself with an approved test kit, or to call your city and ask for the water to be tested. In the US, this means calling your local
health department. Some cities offer free water testing, as is the case in Portland, Oregon USA.
Test Your Water
What I have chosen to do is have my tap water tested. When this came out clean and absent of detectable (key word here) bad things, I chose to get a good quality filter that fit into my budget. If you choose to go with a filter, know what is first in your water. Otherwise, it's like trying to filter out sand with a filter that has big holes. You need to know what you’re filtering out so you get the correct type of filter. There are many filters, from reverse osmosis (RO) to Ultraviolet, to simple charcoal. Keep in mind, however, that our ability to detect any object is only as good as the technology we employ. In other words, the technology we have today to detect what is bad for us equals what we know to be bad for us. Phrased another way, in the future, we will likely discover more things that are harmful for us in water and elsewhere, because technology, and our ability to use it, has improved.
Reusable Water Bottles
So once my tap filter was in place, I bought a reusable water bottle. These are very popular today, but moreover it's a good way to avoid using and tossing a lot of plastic water bottles each day. In the US, they range in price from about $15-35, depending on brand and store. I bought a 40 oz, or 1.2 liter stainless steel Klean Kanteen brand, for which I paid about $25 from a company selling reusable water bottles called Water Bottle People, online at http://www.waterbottlepeople.com.
Arm yourself with information
I recommend talking to your local health department, as well as reading quality sources of information, such as peer reviewed journals, and books by noted authors. One particular book I like, is by Steve Meyeorwitz, a.k.a the Sproutman, entitled Water: The ultimate Cure.
January 16, 2009 at 3:00pm by Michelle Howard
Here's a great site for people looking to make the switch from bottled, but definitely don't want to be drinking straight from the tap. Interesting stuff... http://www.waterfiltercomparisons.com/bottled_water_vs_filtered_water.ph...
March 3, 2009 at 2:47pm by Richard Eldridge
While I do agree that bottled water is for most people unneeded, many cities, while the water is technically up to their own standards, is still a health concern. In many old towns where lead pipes were used trace amounts of lead pass through because hard water problems are still mostly ignored. Birth Control pills are not filtered at all, leading to many concerns, and in the city I live in? They actually add chemicals to the water to make it LOOK clean. Many cities also add Fluoride to the water, acting like it would be good for us, when the fact of the matter is, one should NEVER ingest Fluoride. It's very dangerous. There is also a large scale problem that many people are on various kinds of Psychological medications which no city water company is capable of removing. While such a small amount by itself is not seen as dangerous, no one really knows what prolonged exposure to a cocktail of drugs will do to our health.
So in short, as an American Culture, we have lost faith in our Government's ability to protect our water supply. And even though many communities have water that is safe, that many more are not safe has led to the mind set of "better to be safe than sorry." - I think if the government stopped adding chemicals to water, took care of hard water problems, used soft water systems, and took care of drugs in sewage processing, so that when you drink the water from your tap there can be no doubt it is safe, people would for the most part stop drinking bottled water. And I think, despite the huge cost in such an upgrade, most people would accept the higher taxes since it would still save them from having to buy clean water in a bottle.
The only exception would have to be Fiji water, which includes dissolved minerals. While we should never get allot of hard minerals in our water, in nature, one would NEVER find water devoid of any trace minerals . Our bodies are better able to absorb trace minerals from water than contains it and so companies like Fiji that include trace minerals will always have customers regardless of what the government does.
March 27, 2009 at 6:25pm by Kristen Becker
It’s sad that we as a culture don’t recognize the aggregate effects of our daily choices! I see so many half full water bottles sitting around, unclaimed or tossed into trash cans. If everyone carried a reusable stainless steel water bottle we would cut waste, improve health (no BPA) and save money! All three of my boys have their own bottles and use them every day, including taking them to school- Just imagine how many water bottles we have kept out of the landfills in the last year.
July 20, 2009 at 3:20pm by frank pipolo
This has been going on for such a long time. The best is how the soda companies are running tap through an R.O. and charging 1 per bottle.
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July 20, 2009 at 3:21pm by frank pipolo
This has been going on for such a long time. The best is how the soda companies are running tap through an R.O. and charging 1 per bottle.
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July 21, 2009 at 10:16am by Garry Wertu
When we pump freshwater from any volcanic island, such as we find in Fiji – we remove a vital life-giving force from that region of the ocean. In fact, Fiji Water brags about how remote the Fijian islands are – and thus capitalize on the purity of Fiji water. However, this remoteness is what makes Fijian freshwater all the more valuable to the local people, their island ecosystems, and the oceanic ecosystems that have evolved in that region over millions of years.
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July 26, 2009 at 10:43pm by John Amis
I wonder how tight the legislation regarding bottled water is. Does it need to come from natural springs, or can it simply be rebottled and repackaged filter water? (sold at a hefty mark up) I think many consumers buy into the whole bottled water trend without realising that they could potentially be taken for a ride by water companies. My 2c.
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August 6, 2009 at 6:34am by John Higgins
not only have most brands of bottled water to have been proven to have no health benefits over tap water, some have shown to be worse. i remember a scandal in the uk where many restaurants were bottling tap water and selling it on at a mark up, much like peckham water if anyone remembers that only foos and horses episode. Even promotional bottles can be overpriced, and John hill
August 6, 2009 at 7:48am by James Wilson
I think it's time a federal investigation is taken and some of these bottled water companies are scrutinised. $10 for a bottle of water is ludicrous, and there is clearly some tomfoolery going on here.
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August 12, 2009 at 9:44pm by Laura Thomas
In the back of the plant stretches the staging area for finished product: 24 million bottles of Poland Spring water. As far as the eye can see, there are double-stacked pallets packed with half-pint bottles, half-liters, liters, "Aquapods" for school lunches, and 2.5-gallon jugs for the refrigerator.
The global soft drink and bottled water manufacturing industry is expected to produce revenue of $146.5 billion in 2008, with growth projected to continue at a rate of four percent, with the U.S. at its forefront, producing revenue of an estimated $168.6 billion by 2012. Purified water is currently the leading global seller, with U.S. companies dominating the field. The U.S. is the largest consumer market for water the world, followed by Mexico, China, and Brazil . Driving this growth is the global rate of consumption rising by 10 percent in 2007.
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August 21, 2009 at 5:53pm by Rick Peterson
I agree in that relative to the subject of putting water into billions of plastic bottles and shipping them around the world - I believe humankind has lost sight of water's purpose. generic online pharmacy So The key to the success and sustenance of all life is the energetic flow of water through our biosphere. When precious freshwater flows from land and mixes with our world’s seawater – there is a magical explosion of life along the so-called “coastal zone.” This explosion of coastal life is vital to the foundation of the food chain serving all oceanic life.
August 24, 2009 at 6:52am by Victor Tidwell
Bottled water manufacturing industry is expected to produce revenue of $146.5 billion in 2008, Its unbelievable,Thankyou for this valuable information, this will be helpful for me in my project.
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August 26, 2009 at 4:41pm by Sophie Densbrook
I heard about the repackaging and it's terrible, not only are they ripping off consumers but they're damaging the environment.
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August 27, 2009 at 12:56am by nathan grostl
More to the point, soda running from free fountains or taps would be a BAD thing, not a good thing. Soda is evil and extremely unhealthy, a negative compared to bottled water in every respect, and environmentally significantly worse than water (add the artificial chemical industry and the industrial corn syrup industry to the environmental woes). Substitution of bottled water is a positive step in every regard.
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August 28, 2009 at 10:30am by Tom Johnson
I agree with Sophie. The repackaging is definitely a ripoff. What has our society come to?
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instead of bottles i think govt.s should have good infrastructure to purify more water with more supply at home and offices.
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through because hard water problems are still mostly ignored. Birth Control pills are not filtered at all, leading to many concerns, and in the city I live in? They actually add chemicals to the water to make it LOOK clean. Many cities also add Fluoride to the water, acting like it would be good for us, when the fact of the matter is, one should NEVER ingest Fluoride. It's very dangerous. There is also a large scale problem that many people are on various kinds of Psychological medications which no city water company is capable of removing. While such a small amount by itself is not seen as dangerous
September 24, 2009 at 4:48am by cecil Emond
We trust these companies so much and they are playing with our health.
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