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Past + Future = Present

By: <cite>Fast Company</cite> StaffWed Dec 19, 2007 at 8:22 AM
Past + Future = Present

Maserati has an iconic name, but over the past quarter-century it had lost a unified design sensibility. Pininfarina’s task was to revive the brand’s DNA by charting its next evolutionary stage.

Birdcage 75th (left) and A6GCS (right)


Granturismo


* Related Stories

  • Pininfarina: More than Just Design
    Pininfarina's legendary craftsmanship helped put ailing Maserati on the road to recovery. But for the $1 billion Italian studio, design is only the most visible arm of a far bigger machine.

A6GCS
This masterful 1954 roadster, designed by company founder Batista "Pinin" Farina, lent its concave grille and prominent snout to the GT.

Birdcage 75th
Pininfarina's astounding 2005 concept car drew on Maserati's racing bloodline, contributing to the GT's exaggerated wheels and muscle-bound stance.

Granturismo
If the A6 is a ghost of the past and the Birdcage is a dream of the future, then, says CEO Andrea Pininfarina, "the dream awoke and found its true expression in the GT."

Topics:

Design, Design in Business, Culture and Lifestyle, Cars and Car Design, Sports Cars, Business, Luxury and Exotic Cars

From Issue 117 | July 2007

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