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Arriving for breakfast on a recent morning in Beijing, Jennifer Wen Ma looks as self-assured as the glittering new buildings rising around her. Her eyes convey a kind of benign ferocity, a flicker of knowingness that's jarring in a 33-year-old. But then again, for all her youth, Ma is carrying an unlikely burden: the aspirations of 1.3 billion people.

A Beijing-born, New York-seasoned artist, Ma is part of the seven-member creative team masterminding China's great coming out party--the opening ceremony of next year's Beijing Olympics. Leading her group is acclaimed filmmaker Zhang Yimou (Hero, House of Flying Daggers, Curse of the Golden Flower); celebrated artist Cai Guo-Qiang (New York's Museum of Modern Art, London's Tate Modern, an upcoming retrospective at the Guggenheim) is also on board. But, younger than her colleagues by a generation or so--and with an artist's résumé that includes a video work, projected onto a tousled bed, of a woman engaged in what she politely calls "self-comfort"--Ma is emblematic of a newer, edgier China. The opening ceremony will no doubt be a G-rated affair, but when the Olympic torch finally arrives in Beijing next year, Ma wants to smoke out your clichéd ideas about her country--and those of your 4 billion fellow viewers--right along with it. "We're going to try to keep the ribbon dancing to a minimum," she says. "Whatever we end up doing, the bottom line is to showcase the innovation of the Chinese people. Everyone wants to project a very modern image--one that will stun the world."

China is not content to serve as factory to the globe. Call it economic foresight, or cultural pride, but despite the stratospheric growth of its economy--10.7% last year--China knows that cheap labor alone can't sustain the boom. While a flurry of activity (and, yes, a government five-year plan) has stressed scientific and technological innovation, look a little closer and you'll see that creativity in art and industry--in design, fashion, media, and the like--is fast becoming a driving national mission.

Look past the behemoth Three Gorges Dam, past a highway system that will be larger than America's by 2020, and China is building a creative infrastructure, too, at breakneck speed. You can sense it in the trendy restaurants and slick boutiques popping up in major cities--and in the gritty ex-warehouse and factory districts where imagination-driven companies are joining the cafés and art galleries that first settled in. Newsstands are brimming with glossies such as Vision, Urban, and Modern Weekly that, joined by online counterparts like Coldtea, feature international trends alongside promising local talents. China's answers to YouTube (Tudou and Yoqoo) and social-networking sites (Douban)--along with an estimated 34 million (and skyrocketing) blogs--are bringing in digital reinforcements on a national scale.

Combine all of that with a counterdiaspora and reverse brain drain of talent, and the overall result is a kind of primordial soup thick with the building blocks of creative enterprise. Emerging from it is an army--small, but growing--that's working to reinvent how China thinks and works.