Table of Contents | September 2008

Table of Contents | September 2008

Features

Myspace, the Sequel
With Facebook surging, cofounders Chris DeWolfe and Tom Anderson have gone back to their roots -- music, pop culture, and a proven cash-flow ad model -- to spur a next phase of growth. Will that be enough for boss Rupert Murdoch? By Ellen McGirt
The Box Score
Facebook and Myspace, head-to-head By J.L. August
These Brands Are Made for Myspace
The social portal uses music to connect marketers with the audiences they crave. By Anne C. Lee
The Most Valuable Player in Sports is ... this Doctor
James Andrews has become a hidden force in sports -- rescuing careers, changing the outcome of games, and making billions for stars and teams -- by mending the world's best athletes (like the 62 pros on the previous pages) and driving medical innovation. By Chuck Salter
Star Map
James Andrews has treated thousands of athletes in his 35-year career. Our list features 62 Hall of Famers who were his patients.
Infographic: Star Map
High Profile Sports Patients of Dr. James Andrews
The good doctor has treated dozens of sports champions, record winners and star athletes. Here we present a few key cases of his career By Ellen Gibson
Big Game Trophy Hunter
Dr. Andrews has changed sports history by treating, advising, or developing training programs for key players who led their teams to victory.
The Iron Chancellor
No one is attacking Washington, D.C.'s stagnant culture more boldly than Michelle Rhee, head of the city's failing schools. Is there a lesson here for our nation's leaders? By Jeff Chu
"Gimme an F!"
Washington spends $16,698 per student, the second highest in the country after Boston, yet it is one of the worst school districts in America.
Class Actions
Michelle Rhee's overhaul of the D.C. school system is the latest entry in a long history of attempts to improve public education in the U.S. Here are some highlights. By Kate Rockwood
Cleaning Solution
Since Clorox enlisted the Sierra Club to hype a new green product line, sales are booming. But the club is dealing with a nasty little stain. By Anya Kamenetz
The Prophet CEO
No one preaches corporate responsibility quite like Timberland's Jeff Swartz. But with his company's revenue soft and the stock price tumbling, is his own job sustainable? By Mark Borden and Anya Kamenetz
Oakley's Optical Illusion
The eyewear company's HQ is a masterwork of the architecturally provocative. By Alissa Walker
Slideshow: Galactic Shades: Oakley's Futuristic Headquarters

Fast Talk: Good Eats

Good Enough to Eat
How seven execs are making the food supply cleaner, greener, and healthier. By Sammuel Fromartz
Slideshow: Clean, Healthy Food

Now

Now September 2008
What's happening in September, from clean coal to the hottest new music. By Fast Company Staff
Meet: World Low-Cost Airlines Congress
Expect turbulence at this London conference (September 23 -- 24). We asked four airline execs for a flying tour of the summit. By Theunis Bates
Listen: Songs of Autumn
Think of MTV's Video Music Awards (September 7) as the kickoff for the jam-packed fall-release season. Can any of these noteworthy albums help the music biz buck its recent blues? By Kate Rockwood
Numerology: The Car Century
September 2008 is a milestone month for U.S. automakers: General Motors and the Ford Model T both turn 100 years old. We wish they had more to celebrate, but in their honor, here's a look at the business of cars. By Clay Dillow

Next

Who Will Be the Godfather of Web Video?
Well-funded, big-studio-backed comedy-video Web sites have taken more hits than they've made. Does anyone have a plan that's not a joke? By Carlye Adler
Comedy Is Not Pretty
Online video's greatest hits
Infographic: So Bad We Forgot to Laugh
None of the comedy-site upstarts have been able to build an audience that competes with YouTube.
Caffeinated, Aggressive & Brash, Esq.
Startup attitude can shake up a stodgy industry. Just ask the fastest law firm in the country. By Mark Lacter
When Eight Figures Simply Won't Do
Three of law firm Quinn Emanuel's biggest wins. By Chip McCorkle
Quiksilver's Spice Girls
The struggling sportswear company tries to jump-start its new women's clothing line -- and a turnaround -- by sponsoring a "team" of creatives. By Tina Dupuy
Infographic: Choppy Seas
Quiksilver's efforts to expand beyond its surf-and-skate niche haven't buoyed its stock price.
The Simemperor
Sims creator Will Wright, whose new life-spawning game Spore comes out this month, talks about what's wrong with Grand Theft Auto, the dearth of women in gaming, and the value of his empire. By Clayton Neuman
Forces of Nature
Renzo Piano's California Academy of Sciences is a home for flora and fauna -- and a feat of engineering. By Amanda Bower
Infographic: Forces of Nature
Globe Trotter
Steve Hafner has built Kayak into the most popular Web 2.0 travel site. How it flies as the airline industry suffers. By Robert Levine
Power Play
Activist-turned-entrepreneur Paul Fenn's effort to bring affordable sustainable energy to California could be revolutionary -- and electricity giant PG&E isn't happy about it at all. By Anya Kamenetz
Break The Bank
Can innovative new programs make saving money as fun as spending it? By Anya Kamenetz

Columns

Scobleizer: Sky Fighters
How Microsoft and Google's battle for the stars illuminates their competing strategies for the future of tech and advertising. By Robert Scoble
Made to Stick: The Myth of Mutual Funds
Why we don't always believe the truth.By Dan Heath & Chip Heath
Doing What Feels Right Despite the Evidence
Green Business: Plastic Potion No. 9
Recycling should be the easy way to get people involved in helping the environment. Too bad the businesses behind it are blowing it. By Melanie Warner
Not So Fast: The Breakup
Why users are calling it quits with traditional software By Steve Johnson

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