Mixing design and business Whirlpool's design chief, Chuck Jones, is cooking up an effort to prove quantitatively that his work is a profit center and not just an expense.
Jones believes his metrics-based approach is also transforming Whirlpool's culture. With customer-based measurements, design-investment decisions are now based on fact, not opinion. The shift has enabled Whirlpool's designers to make the business case for investments and give financial folks greater confidence to ante up--resulting in bolder designs.
As Whirlpool's database of consumer-generated measurements continues to expand, and as the company rolls out more products, Jones believes he'll be able to make clear the connection between his team's work and marketplace home runs. Which is, he feels, what designers today must do. "We can no longer get by on being the wacky creatives who can't be held to any kind of standard. The sooner we get over this notion of having to 'speak the language of business' and just get on with it, the better off we'll all be."
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Recent Comments | 14 Total
October 10, 2009 at 12:23pm by charlie woods
Thank you a pleasant read, interesting and informative.
HEEL LIFT
October 10, 2009 at 12:24pm by charlie woods
Thank you a pleasant read, interesting and informative.
HEEL LIFT
October 10, 2009 at 12:25pm by charlie woods
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