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Down the Rabbit Hole
By:
Danielle Sacks
Wed Dec 19, 2007 at 8:14 AM
Making
The Blair Witch Project
taught Campfire how to tap the power of curiosity. Meet the puppet masters of viral marketing.
n/a
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Related Stories:
How The iPhone Accelerometer Game Tilt Taps Into Users' Emotions
Topics:
Innovation
,
Leadership
,
creativity and innovation
,
Leadership mentoring
,
Sales and Marketing
,
Business
,
Marketing
,
SEGA Corporation
,
Mike Monello
,
Audi AG
From Issue 110 | November 2006
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