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It's 11 O'Clock. Do You Know What Your Customers Are Worth?

By: Fast Company StaffWed Dec 19, 2007 at 8:13 AM
Executives are more clueless than ever about the financial implications of their customer strategies.

Do you know the average annual value of a customer to your business?

Do you know the cost of a customer complaint to your business?

Do you know the cost of acquiring a new customer?

2005 Customer Experience Management Study, Strativity Group, February 2006

Topics:

Innovation, customer service, Business, Consumer Protection, Consumer Complaints

From Issue 108 | September 2006

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