FastCompany RSS

A Brief History of "Cool"

By: Fast Company StaffJuly 1, 2006
"Cool"-wannabe slang fades in and out of usage; "cool" itself endures across generations.

* Related Stories

  • A Craving For Cool
    Big companies are outsourcing "cool" to nimbler, closer-to-the-ground outsiders. They might as well farm out their souls.

A Timeline of the Word Cool

From Issue 107 | July 2006