A Tight Family

Left to right: Razr, Pebl, Slvr, Rokr, Q

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• At One With Our Cells
  A 2005 survey by BBDO of 3,000 cell-phone users, ages 15 to 35, in 15 countries revealed an almost frightening culture of dependency.
• Double or Nothing?
  The jury's still out on the new Pebl. Its fate hinges on the interplay among design (the Pebl), the balance sheet (paper), and finicky consumers (scissors), who can cut even the savviest strategy to ribbons.

• Razr
  Grandaddy of Moto's superthin product line, Razr has sold 24 million units and counting.

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  Razr's rounder, gentler (and possibly female) cousin, the Pebl has just debuted in the U.S.

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  A no-flip Razr descendant; "candy bars" represent the largest slice of the market.

• Rokr
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• Q
  Moto's would-be BlackBerry killer, another skinny Razr-bred device.

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