The 5th Annual Fast 50
9. Very Small Screen
The founder and CEO of MobiTV admits that "it was more difficult than anticipated" to roll out a service to put TV on cell phones. "They could smell the Silicon Valley on us." But two years later, Phillip Alvelda, a NASA and MIT vet, has more than 500,000 subscribers paying $9.95 a month for real-time TV from NBC, ABC News, ESPN, Discovery Channel, and TLC, among others. He has his naysayers, but we figure that with 200 million U.S. cell phones and 2 billion worldwide, how far wrong can he go?