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Fast Talk: What's the Biggest Change Facing Business In the Next 10 Years?

By: <cite>Fast Company</cite> StaffWed Dec 19, 2007 at 8:07 AM
In Fast Company's first decade, we introduced readers to a lot of amazingly smart people. To launch our second, we asked 10 of our favorite brains what's next--and how to get ready for it.

Fast Talk: Whats the Biggest Change Facing Business In the Next 10 Years?


EnlargeFast Talk: Whats the Biggest Change Facing Business In the Next 10 Years?


"Over the next few decades, we think the capabilities of intelligent machines will evolve rapidly."
--Donna Dubinsky, Numenta Inc.

"A lot of my people [who read Dilbert] would prefer not to have any human contact, because they feel they work for and with idiots."
--Scott Adams, Cartoonist and entrepreneur

"We have to teach eco-gastronomy: a hands-on understanding of where our food comes from, how it's produced, and the traditions and rituals of eating it. When people know what the chickens are being fed, all of a sudden the chickens taste better. Food doesn't have to be fancy--we're talking about a bowl of soup. It's where you get all of those ingredients for that soup and how it's made that's important. Once kids are educated, they eat in different ways. They think about farming as an important occupation. They make choices about food based on biodiversity. They become sophisticated tasters. I think we can have a generation of kids that grow up with a different set of values.

We're all hungry for this kind of experience--I don't mean just physically hungry but psychologically hungry for it. We need to really feel as though we're part of the natural world again, and this is a beautiful, delicious way to do it.

There are businesses that can spring from this idea, but not big businesses. Plenty of things in this world can be scaled up, but food isn't one of them. We need to buy food that was grown or raised close by rather than support national and global conglomerates. To do so, we need to build local communities of farmers. If we can make the right choices about food, we can change the world."
--Interview by Alyssa Danigelis

From Issue 103 | March 2006

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