Table of Contents | July/August 2008

Table of Contents | July/August 2008

Features

Innovation of Olympic Proportions
When it comes to finding that last bit of leverage over the Olympic competition, gear makers strain as hard as the athletes. By Paul Hochman
Slideshow: 7 Footwear Innovations for the Olympics
Slideshow: Olympic Innovations in Athletic Gear
Slideshow: Super Secret Olympic Shoes from Nike, Adidas, and Puma
The Power of Green
Sustainability at new heights.
A Devilish Green Angel
Vinod Khosla is pouring his own millions into science experiments to counter global warming -- and to prove he's the smartest guy in the Valley. By Richard Shaffer
Slideshow: Silicon Valley's Angel Investors
Many venture funds believe newborn companies need too little money and too much other help. This pullback has created an opening for individuals who have become full-time investors that operate just like venture funds, except with their own money. Here are the standouts among that handful.
Khosla's Green Ventures
Most of Vinod Khosla's environmental startups are efforts to reduce our dependence on petroleum ~~ both by making better use of oil and by finding other sources of liquid fuel. The rest address solar and geothermal power and desalination of seawater. Very broadly, his green-tech portfolio falls into three clusters:
The Eco-Home of Tomorrow
Forward-thinking architects and real-estate developers are already envisioning the post-bust cycle of home building. And smaller is better. By Linda Tischler
Slideshow: Building Green Homes
Take a look inside Developer Steve Glenn's abode -- the first LEED Platinum-certified single-family house in the United States, along with other homes on the cutting-edge of green.
Infographic: How Big is Too Big?
U.S. energy consumption Constructing and operating buildings is responsible for almost half of the country's energy use.
Carbon Boom
Legal limits on greenhouse-gas emissions are coming fast, with a $1 trillion carbon market emerging. At the core: A cadre of young, idealistic yale forestry grads. But will carbon offsets do anything to slow global warming? By Anya Kamenetz
Infographic: Credit Scores
A legal cap-and-trade system, not yet in place in the United States, has produced a booming carbon market in Europe ~~ but not a dramatic decline in greenhouse-gas emissions.
Green Family "Tree"
Professors dominate the emerging carbon market from finance firms to industry, nonprofits to the World Bank.
Obscura, Lights, Action!
A multi-media design lab out of San Francisco lights up companies such as GM, Google, and Oracle with mind-blowing projections. By Elizabeth Svoboda
Last Call
Mountains of cash, beautiful women, and a nonstop round-the-world party. Life was good for Calvin Ayre, founder of the online gambling powerhouse Bodog. Then he was gone. By Josh Dean
Infographic: Global Online Gaming
Despite a series of legal roadblocks in the United States, the market for online gambling has grown steadily. By Kate Rockwood

Fast Talk: Sustainability Rocks

Green Grow the Rockers
How musicians, venues, promoters, and labels are cleaning up their acts for the big summer season.By Robert Levine
Slideshow: Music Goes Green
Musicians, music venues, promoters, and record labels are all cleaning up their acts. Here five industry notables share how their being more eco-friendly.

Now

Now July/August 2008
What's happening in July and August, from the G8 get-together to Bill Gates's last day on the job. By Fast Company Staff
Convene: Donkeys & Elephants
Democrats in Denver; Republicans in St. Paul. By Clayton Neuman
Numerology: Hot Dog!
Want a wiener? Americans will eat about 2.3 billion -- a disgusting eight per person -- during National Hot Dog Month. National Hot Dog Day is July 18th, but the 4th is the biggest dog day. Here's a look inside the business of America's favorite sausage. By Kate Rockwood

Next

Next: Li'l Slugger
Jon Daniels is a geek who last played organized ball in Little League. Just 30, he's MLB's youngest GM, leading the Texas Rangers -- and a new breed of baseball execs. By Jeff Pearlman
Thirtysomething
They may be young, but they're good. Four other members of the new cohort of MLB executives.
NextInnovation: Can't Escape TV
If screens seem to be popping up everywhere, that's because they are. In a DVR world, advertisers are reaching outside the home for today's most desirable audience: a captive one. Anywhere people might be waiting equals an opportunity to air short-form content and advertising. Tune in to the forefront of "advertainment." By Linda Childers
NextInnovation: Back to School
Why Indian companies like the offshoring giant Wipro are supplanting the educational system to develop the employees they need. By Arianne Cohen
NextTech: Fear of a Black Hat
Inside the shadowy underworld where rogue employees sell holes in their companies' software. The buyers: security firms, mobsters, and -- surprise -- the U.S. government. By Adam L. Penenberg
Infographic: The Hacker Economy
Security breaches cost corporations big money.
The Email Trail
Missives between a hacker and a would-be buyer.
NextMedia: Morning Revision
The race to build the next-gen radio show is on. The Takeaway taps Silicon Valley -- style tactics in its battle against Morning Edition. By Linda Tischler
Infographic: Fighting for Air
The Takeaway joins several programs trying to redefine public radio for the 21st century. But even in an increasingly digital landscape, radio airtime, especially in the top 10 markets, is key to a program's success.
NextTravel: View Masters
Three new travel series reimagine what a guidebook can be by putting design at the forefront. By Kate Rockwood
NextTravel: The Battle of Gettysburg
With a $100 million revamp, the Civil War site is fighting to get visitors to stay longer -- and spend more. By Evan West
History, Redux
Historical destinations get touristy.

Columns

Made To Stick: Anchor and Twist
How to get your audience to understand -- and care about -- your innovation By Dan Heath and Chip Heath
The Challenge of Spreading a New Idea
Breakthrough technologies often need an anchor so customers can grasp them. Here, four examples of spreading a new idea -- from the movie Cloverfield to the Nintendo Wii.
Green Business: P&G's Chemistry Test
The giant wants to sell $20 billion worth of eco-friendly innovations by 2013. But what about those controversial ingredients? By Melanie Warner
Scobleizer: Stream of Consciousness
Twitter has evolved from status updates into public conversation with colleagues, companies, and your target audience. Here are the highlights of one memorable week in Scoble’s tweetstream. By Robert Scoble
Not So Fast: License to Run Amok
Lashing your brand to another may be the easiest -- and oddest -- way to create new products. Can you pick which items are real and which are fake? By Bill Barol

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