Fast Cities

Madison, Wisconsin

[Poster Child]

Brian Vandewalle knows what Madison, Wisconsin, has to offer better than anyone. The founder of an eponymous urban-planning firm, he helped develop "The Healthy City," a report by the Madison mayor's office mapping out a progressive development plan for the community. Recommendations include linking two local assets, bioscience and agriculture; creating more space for the arts; and working with developers to produce live-work neighborhoods. "The idea is to study each of these layers," says Vandewalle, "and try to develop a comprehensive model." It's a model that Vandewalle, 56, thinks will let Madison entice the University of Wisconsin's 41,000 students, nearly 30% of whom are pursuing advanced degrees, to put down roots here.
-MP

[Creative-Class Cred]

Cornerstones: A progressive-minded enclave where unemployment is a rock-bottom 2.5% and the creative class continues to expand at an average of 7.8% a year. Madison owes much of its success to the 26,000 people who work in high-tech fields--a number that's growing every year. The vast majority of Wisconsin's recent $750 million biotech initiative will wind up here.

Caveats: Local business owners describe Madison's city council as an "indecipherable bureaucracy" of red tape.

Tucson, Arizona

[Poster Child]

Dr. Shibin Jiang knew he was in the right place when he moved to Tucson to work at the University of Arizona's Optical Sciences Center in 1996. It was a big change from North Carolina (especially the weather), but the work was too appealing. "We call Tucson 'Optics Valley,' " he says. "If you're an optical engineer, it's the best place in the country to be." By 1998, Jiang, now 40, had cofounded NP Photonics, a company that makes advanced fiber-optical lasers used by the Department of Defense and scientific researchers to monitor conditions deep beneath the sea. As for the weather, it's now one of Jiang's favorite parts of life in the Southwest. "I travel to the DC area a lot, and it'll be snowing and raining and cold," he says. "When I get on the plane back to Tucson, I'm so glad to come home."
-LC

[Creative-Class Cred]

Cornerstones: Technology companies have transformed Tucson into the fifth-fastest-growing high-tech community (in terms of goods and services) in the nation. Recreation is also serious business: The city's spas, golf courses, and desert retreats account for more than $1.5 billion in leisure and hospitality spending. Nearly a third of Tucson's 900,000 metro residents were born in Mexico, giving the city significant cultural diversity.

Caveats: The large population of immigrant workers means one in five here still lives in poverty. Urban sprawl is taxing the city's infrastructure; local authorities have identified some $3 billion in much-needed transportation improvements.

Colorado Springs, Colorado

[Poster Child]

"Software companies actually exist in Colorado Springs?" That's what new clients of XAware invariably ask its CTO and cofounder, Rohit Mital. He understands their disbelief. His first visit here came as a Columbia University electrical engineering PhD candidate, applying for a job with Hewlett-Packard. He headed back that same day, even though HP had paid for the weekend. But after MCI moved part of its IT force here in 1992, things changed, and Mital founded XAware with a former MCI executive in 1999. "The technical force we needed was available," Mital, 42, says. So was the customer base for this integrator of complex computer systems. The big defense contractors, including Lockheed Martin, Northrop Grumman, and Raytheon, were XAware's bread and butter for the first couple of years. Since then, his company has been able to build on the products it developed for those contractors and pitch them to the insurance and financial-services companies it almost exclusively serves today.
-Jennifer Vilaga

[Creative-Class Cred]

Cornerstones: Lockheed Martin, Boeing, and Northrop Grumman, the nation's top-three defense contractors, all have offices here, and it's also the home of the Air Force Academy. They're magnets for talent and create opportunities for startups. Residents here enjoy 300 sunny days a year. The 14,110-foot Pikes Peak acts as a scenic backdrop.

Caveats: The reliance on the military means a pinch on the local economy whenever troops ship out. This largely Christian conservative city's Gay Index score, at less than 70% of the U.S. average, hints at low tolerance.