Fast Cities

Phoenix, Arizona

[Poster Child]

When the New York ad agency that Louie Moses worked for opened a Phoenix office and shipped him out to work there, "it was kind of like being sent to Siberia," he recalls. But within a couple of years, the Pittsburgh native came to like Phoenix's desert sunsets and red-rock mountains, and at the young age of 23, he opened his own ad shop, Moses Anshell, in the Valley of the Sun. "I remember thinking, This is the perfect place for an artist. You can think freely, and you have time to open your mind to new ideas." More than 20 years later, Moses, 45, runs his agency--which expects $69 million in billings in 2005--from a converted 1920s warehouse in Phoenix's revitalized downtown. With clients such as the Arizona tourism board, creative director Moses is helping to tell others what he already knows: Phoenix, now the fifth-largest city in the country, is a lot hotter than Siberia.
-Jena McGregor

[Creative-Class Cred]

Cornerstones: That biotech cluster in the middle of downtown is no mirage. In March, the city opened the Phoenix Biomedical Center, a 28-acre campus that already houses both the Translational Genomics Research Institute and the International Genomics Consortium. Phoenix's tourist and convention attractions--Sedona's red rocks are just two hours away, and Scottsdale's galleries, golf courses, and spas are even closer--aren't bad for the locals, either.

Caveats: Metro Phoenix's population, currently 3.5 million, is one of the fastest growing in the country. With nearly 5 million more people expected in the next 25 years, smart planning will be crucial to prevent boom from becoming bust.

Salt Lake City, Utah

[Poster Child]

A few years ago, Shawn Nelson was driving between two of his funky furniture-design stores in Los Angeles when, in his words, "I went insane on the 405 freeway." The 28-year-old founder and CEO of LoveSac, who had lived in Taiwan and Shanghai (he speaks fluent Mandarin), decided to move back to his hometown of Salt Lake City. It wasn't crazy at all: A large number of former Mormon missionaries, like Nelson, return to Salt Lake, ensuring a steady supply of educated, bilingual workers for his 75-store, $30 million company. That's especially helpful when your manufacturing is in Mexico and your material comes from China. The abundance of four-season outdoor activities at hand--skiing, mountain biking, boating--doesn't hurt, either. Nelson is establishing LoveSac as a "hard-core leisure" brand. That thinking almost certainly endeared him to Sir Richard Branson, helping Nelson win Branson' s reality show, The Rebel Billionaire.
-MP

[Creative-Class Cred]

Cornerstones: Between 1997 and 2004, the number of women-owned firms in the metro area increased 36%. The money local VCs have available to invest in the past five years has grown from $75 million to $700 million. The Sundance Film Festival hosts some screenings here each January.

Caveats: Florida's "Gay Index," which measures an area's gay population as an indicator of its tolerance--and therefore the talent it attracts--ranks SLC second lowest of our 10 cities.

San Antonio, Texas

[Poster Child]

Lea Ann Champion arrived in San Antonio five years ago, and she immediately fell for the Alamo city. Coming from the Bay Area, the SBC executive found San Antonio to be affordable, family-friendly, and blessed with a rich Hispanic culture. Those same city selling points helped her recruit top entertainment-industry folks from New York and Los Angeles to Project Lightspeed--SBC's initiative to bring IP-based voice, video, and data to the home--which she heads up as senior executive vice president of IP operations and services. "It's been easy to attract amazing talent," says Champion, who's drawn more than a dozen team members from outside San Antonio. In the five years she's been there, Champion, 47, has watched as San Antonio's economy has diversified away from the military, adding tourism, manufacturing, and high-tech jobs. She expects the SBC-AT&T merger only to add more. "I already see the effects of [SBC] attracting other companies to locate their key personnel here in this city," she says. "There's truly a pulling effect going on." -JM

[Creative-Class Cred]

Cornerstones: SBC, the Baby Bell about to swallow its mama, AT&T, will become the largest telco when the merger goes through. Artpace is one of the country's most respected contemporary arts residences.

Caveats: San Antonio is diverse, thanks to its Hispanic population, but there's not much melting of the pot going on. Its "integration" measure, which looks at how well ethnic groups are dispersed, is the lowest of our U.S. cities.