Issue 100

November 2005



  • Back in the Box

    By trying to latch onto the flavor of the moment, many companies forget what made them great in the first place.

  • Life-and-Death Design

    Good design is more than just a better-looking egg beater. In some cases, it's the difference between life and death.

  • Toy Story

    What will prove this year's Tickle Me Elmo? Here's how three companies are taking on the notoriously fickle holiday toy market--and what their prospects are.

  • If Popeye Were a Biochemist

    Well, blow me down: Spinach is not only good for you, but one day might be good for the environment, too--in the form of batteries.

  • 60 Seconds with Bill Joy

    Sun cofounder and Silicon Valley bad boy Bill Joy on the future of startups and where he's placing his venture-capital bets.

  • Datebook

    Critical calendar listings for November.

  • Web Graffiti 2.0

    A new application based on social bookmarking lets humans, as opposed to algorithms, index the Web.

  • Analyze This

    Many tech-analyst blogs read like a symposium of you most boring college engineering and economics professors. Here are three exceptions.

  • Point, Click, Design

    How an inspiration during a bout of food poisoning eventually became the popular photo-sharing Web application.

Fast Talk

  • Fast Talk: Wising Up the Idiot Box

    If you think the changes in TV in the past five years--TiVo, digital cable and satellite, and video on demand--are radical, you haven't seen anything.

From the Editor

More In This Issue…

  • How Low Can It Go?

    Each month this year, Fast Company will celebrate 10 years of publication by reviewing and updating one of our favorite editions from our first decade.