Issue 100

November 2005



  • Back in the Box

    By trying to latch onto the flavor of the moment, many companies forget what made them great in the first place.

  • Life-and-Death Design

    Good design is more than just a better-looking egg beater. In some cases, it's the difference between life and death.

  • Toy Story

    What will prove this year's Tickle Me Elmo? Here's how three companies are taking on the notoriously fickle holiday toy market—and what their prospects are.

  • If Popeye Were a Biochemist

    Well, blow me down: Spinach is not only good for you, but one day might be good for the environment, too—in the form of batteries.

  • 60 Seconds with Bill Joy

    Sun cofounder and Silicon Valley bad boy Bill Joy on the future of startups and where he's placing his venture-capital bets.

  • Datebook

    Critical calendar listings for November.

  • Web Graffiti 2.0

    A new application based on social bookmarking lets humans, as opposed to algorithms, index the Web.

  • Analyze This

    Many tech-analyst blogs read like a symposium of you most boring college engineering and economics professors. Here are three exceptions.

  • Point, Click, Design

    How an inspiration during a bout of food poisoning eventually became the popular photo-sharing Web application.

Fast Talk

  • Fast Talk: Wising Up the Idiot Box

    If you think the changes in TV in the past five years—TiVo, digital cable and satellite, and video on demand—are radical, you haven't seen anything.

From the Editor

More In This Issue…

  • How Low Can It Go?

    Each month this year, Fast Company will celebrate 10 years of publication by reviewing and updating one of our favorite editions from our first decade.