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It's Never Been This Hard

By: Chuck SalterWed Dec 19, 2007 at 7:59 AM
For a nimble diving company based in Louisiana, Hurricane Katrina posed enormous challenges--and offered huge opportunity.

So much uncertainty remains--how long before employees can move home, how long it'll take to rebuild, the ultimate toll on families, the organization, the industry. As Epic tries to seize on the opportunity presented by the storm, it's like a builder trying to reach the ceiling of a house without floorboards, just balancing on the beams. Rodriguez hopes the tragedy will make her company stronger, fueling more collaboration and camaraderie. For now, though, modest and incomplete remedies must suffice. ("You need to put 'to be continued' at the end of this story," she says.)

It took three weeks, but Gillespie finally got some answers. His wife, Colleen, called the Seahorse out in the Gulf to tell him she had managed to see their house. "I figured we had a 50-50 shot," he says. "I found out yesterday we still have a house."

And his truck? His Fender? They were just fine, Colleen assured him. Just fine. "Yeah," he says, "it was a good day."

Chuck Salter (csalter@fastcompany.com) is a Fast Company senior writer based in Chicago.

From Issue 100 | November 2005

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September 9, 2009 at 2:12pm by common1 common1

But if there's an instinct that Microsoft will find hard to put to bed, it's the one that led to more versions of Vista than can be counted on one hand.
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September 9, 2009 at 2:14pm by common1 common1

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Peace.
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September 9, 2009 at 2:17pm by common1 common1

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