Advertisers in Issue 10 Interact with the companies whose products and services are advertised in Fast Company. Fast Company Blueprint for Information Architects Five rules for mapping information so others can find their way. Mark Fischetti Business Surfinary The world's first surfing-to-business dictionary. Alex Frankel Casting a Sitcom Is No Joke Assembling a cast for a TV sitcom is like staffing a fast-growing company. Bill Birchard Computer Exercises Quain's Top 10 for taking care of yourself during long hours in front of a computer. John R. Quain Content Guy Job Titles of the Future Kate Kane Create Creativity Creatively A letter from the founding editors. The Founding Editors Cybercises Check out the Typing Injury FAQ, an unvarnished tutorial and cautionary tale for those who think RSI will never hit them. John R. Quain Different Market, New Message Early on, Sony concluded that it had to reach an older, more sophisticated crowd -- which meant changing the image of games from a dubious juvenile pastime to a legitimate hobby that responsible adults could enjoy. Michael Grecco Dumb, Dirty - Too Dangerous Was Virgin Radio's DD&D just too dirty? Katherine Mieszkowski Food Fight! A Spy in the House of Work The Spy Game Profiler Profiles of hit games from Sony, Crash Bandicoot, Tekken 2, Formula 1 and Tomb Raider. Paul Roberts Gore and Doerr in 2004? Al Gore echoes the Technology Network's core belief: that the organizational lessons of the new economy offer a model for reinventing government. Ronald Brownstein He's the Voice of the Tiananmen Generation In China, says activist-turned-capitialist Li Lu, business has become the ultimate expression of individuality. Stephan Somogyi Here's a Radical Idea - Tell the Truth! Author and consultant Brad Blanton teaches business how to stop lying. Now about the check that's in the mail ... Alice Van Housen Here, Innovation Is No Fluke Fluke Corp. has a formula for continuous growth -- 100 days plus $100,000 equals winning new products. Eric Matson Hire Great People Fast Lessons from Netscape, Cisco, and Yahoo! on how to find the right people and get them up to speed -- fast. Bill Birchard How Accel Partners Turns Pitches Into Hits Meeting I Never Miss Matt Goldberg How Cisco Makes Friends Cisco Systems literally can't hire fast enough. Bill Birchard Human Interface Human Job Titles of the Future Kate Kane I'm Too Sexy for My Briefcase Is it time to swap your briefcase for a backpack? Gina Imperato Jump a Rope Jumping rope is quick and effective way to workout. Here are a few adjustments. Karen Karbo Knock Yourself Out Get off that aerobics treadmill and discover a back-to-basics workout that packs a wallop. Karen Karbo L.L. Bean Delivers the Goods L.L. Bean ships 12 million packages a year. How the catalog giant, world famous for quality and service, does it better -- and faster -- than ever. Kate Kane Lose the News You Can't Use Your Mission: Find a fast, efficient way to read the newspaper. Mark Fischetti Masters of the (Information) Universe Are you drowning in data? Meet three know-it-alls who find the material that really matters. Mark Fischetti Monitoring your Monitor Give your monitor a tune-up. John R. Quain My Favorite Bookmarks - Elizabeth DeMarse Picks from the Director of Marketing at Bloomberg L.P. Fast Company My Favorite Bookmarks - Rebecca Farwell Picks from the Editorial Director of Discovery Channel Online. Fast Company New Rules for Net Entrepreneurs Mario Morino turned $600 of seed capital into an $80 million fortune. Now he's teaching a new generation the rules of success. Eric Matson Please Don't Feed the Consultants Consultant Debunking Unit Eric Matson Power Camp People who attend New Hope say it's the weirdest place they've ever been. They say it's just like their company. Elizabeth Weil Powerpack Man Dick Loehr's "PowerPacks." Mark Fischetti Put Yourself on the Web Writing code is the easy part. The real work comes in trying to keep it all organized. Hiawatha Bray Road Work for Road Warriors Getting the most out of a short run. Karen Karbo Silicon Valley Gets Potomac Fever Doerr. Barksdale. Cook. Andreessen. Polese. Minor. They've changed business forever. Now they've set their sights on Washington. Ronald Brownstein Sony Changes the Game PlayStation zapped Nintendo and Sega to become a $5 billion video game juggernaut. The lesson: to win big, make your own rules. Paul Roberts Take the Hurt Out of Work Working at your computer is hard on your brain. It shouldn't be hard on your body. John R. Quain The 16-Minute Workout A miniworkout that yields mighty results. Karen Karbo The Brand A look at four brands: Martha Stewart, the Dust Brothers, Chip Kidd, and Ronald Labinski. Rob Walker The Brand Called You Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here's what it takes to be the CEO of Me Inc. Tom Peters The Five Most Common Lies in Business There are as many lies in business as there are people in business. Alice Van Housen The Office Chair Elite Finding the right chair will require you to do some sampling. John R. Quain The Web Gets Personal Forget "send me an email." The new mantra is "visit my Web site." Here's how you can make the Web your personal calling card. Hiawatha Bray They Have a Better Idea ... Do You? Unit of One Anna Muoio Unleash Yourself Three new devices cut the cord between you and your technology. Gina Imperato Wanna Catch the Next Wave in Business? Then wax your board, zip up your wetsuit, and start surfing. How to get stoked for success. Alex Frankel Web Host With the Most There are hundreds of large and small firms with Web servers. Which one should you sign on with? Hiawatha Bray Web Sites that Work Roger Black's six rules for Web design. Hiawatha Bray What Great Brands Do Scott Bedbury knows brands. The man who gave the world 'Just Do It' and Frappuccino shares his eight-point program to turn anything -- from sneakers to coffee to You -- into a great brand. Alan M. Webber Working on Borrowed Time "Work-life" balance is a cruel fantasy. How I learned to raise my child and run my company without feeling guilty. Candice Carpenter You Need to Lighten Up The less light the better. John R. Quain You've Got a Bad Attitude ... and that's the right attitude! At Netscape Communications and Silicon Graphics, online whiners and complainers make for good morale. Katharine Mieszkowski Your School of Hard Knocks What to look for when choosing a boxing gym. Karen Karbo
